Yext has merged with Alexa, Amazon’s digital assistant, enabling it to provide local business listings to users. People who utilize Alexa for voice search can now receive the latest details related to business. Alexa can low show details related to business locations, hours of operation, contact information etc.

As the details from Yext are submitted by a company, business owners can stay assured that Alexa users are getting correct information. As per a recent study, Alexa is still behind its competitors in the area of regaining information. Merging with Yext will certainly help Alexa improvise in this area.

In an official announcement, Marc Ferrentino, Yext’s Chief Strategy Officer stated “Amazon’s innovations have driven consumer adoption of voice search exponentially. As a result, businesses must align their brand content to answer specific questions posed by consumers using natural language. With Yext, they can do just that—so that consumers who rely on Alexa can receive the most up-to-date knowledge about their business when and where it matters.”

Businesses which utilize Yext for managing their local listings will see Alexa appear in Yext Knowledge Network. Information will concur, ensuring smooth integration. With the rollout, Amazon Alexa will utilize data powered by Yext to answer questions related to businesses based in the US, Canada, UK, Germany, Austria, India, Japan, Australia and New Zealand. The company is planning to expand to other countries in the near future.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.