Day 3 – How to Develop Multichannel Attribution Models That Move the Needle
Speakers:
1. Janet Driscoll Miller (@janetdmiller)
2. Simon Poulton (@spoulton)
3. Adam Proehl (@adamproehl)
Moderator:
1. Ginny Marvin (@ginnymarvin)
One of the most common challenges in marketing today remains the ability, or lack of it, to measure the success of programs. This is especially true in B2B.
Day 2 Keynote – Search Marketers Are The Trailblazers In The Emerging Martech Era
Speaker:
1. Scott Brinker (@chiefmartec)
Moderator:
1. Chris Sherman (@CJSherman)
Search marketers will, according to Brinker, “inherit the earth, or at least martech.”
The originator of the infamous martech infographics reviews how the original versions from 2011 listed several hundred logos, while the 2014 version had 1,000 logos of distinct marketing technology companies; the 2015 version had close to 2,000; and the 2017 version has more than 5,000, despite the constant assurances of pundits and media that, like with the “death” of SEO, the martech space would consolidate.
Day 2 – Artificial Intelligence Ain’t Art
Speakers:
1. Elizabeth Clark (@dreamagility)
2. Annie Cushing (@AnnieCushing)
3. Merry Morud (@MerryMorud)
Moderator:
1. Michelle Robbins (@MichelleRobbins)
With artificial intelligence, machine learning, data science, business automation, creative scripting, chatbots and other cutting-edge technologies, the role of the modern search marketer changes as rapidly as the advancements in marketing technology happen.
Day 2 – Marketing Partners: Essential Allies or Necessary Frenemies?
Speakers:
1. Julie Collins (@jknob8)
2. Kevin Mullett (@kmullett)
3. Amy Shipman (@amykayaks)
Moderator:
1. Chris Sherman (@CJSherman)
Collins explains that as VP of Integrated Brand Marketing at financial giant Morgan Stanley, her team is less interested in brand building and more interested in lead generation for a network of 15,000 local financial advisors – essentially franchisees – working out of regional Morgan Stanley offices.
Day 1 – Shopping Strategies That Never Go Out of Style
Speakers:
1. Jake Favaro (@3QDigital)
2. Jared DeSisto (@merkleCRM)
3. Cady Condyles (@cadycondyles)
Moderator:
1. Ginny Marvin (@ginnymarvin)
Google Shopping merchants should have largely consistent key performance indicators (KPIs), including cutting CPCs, increasing CVR and increasing average order value (AOV)
Day 1 Keynote – Google Unveils New Online-To-Offline Ads Innovations
Speaker: Kishore Kanakamedala (@Google)
The director of product management for online-to-offline (o2o) solutions, Kishore Kanakamedala, livestreamed at 8:15 a.m. from SMX East in New York on Tuesday morning by discussing some of the changing trends for retailers and then highlighted some of the new and upcoming tools that will be available for local search marketing.
Kanakamedala said “mobile is now the anchor of the customer journey” and cited Google research showing that mobile ads generate 160% more incremental store visits compared to desktop and tablet.
Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content is one of the most important factors for your website but it’s not everything. What about the technical issues? A forgotten no-index tag? Excessive H1 tags? 404 errors? Technical issues can lower the website’s ranking dramatically. This Technical SEO Audit Guide for Beginners infographic by to the web will help you follow the best practices and performs well in search.
Are you looking for establishing your own business identity & leaving its footprint in the mind of the online visitors? SEO tools have become the treasure for internet marketers without which reaching top rank almost looks like a dream. Check out the insightful infographic at annexcore and get a better understanding to build an effective SEO strategy.
Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
