Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
John Hall writes, when it comes to generating leads, content is king. Content is 62% less costly than outbound marketing strategies, and it drives higher engagement. But if you want to make the most of content marketing, you’ll need to look at everything content can help you achieve. Here’s how!
Julia McCoy says consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. If people don’t want to see your ads, they’ll click away. Instead, people are attracted to authenticity and transparency which can only be brought up through content marketing.
Everyone knows that without SEO, businesses have no chance of being found in search results. And it doesn’t matter if you’ve taken out ads as 70% of users ignore them. To be on the top of the major search engines, you have to incorporate the SEO tips mentioned in the article.
Researches show that 40% of the people exit the website if it takes more than 3 seconds to load. So you know, even the page loading speed of your website can have a drastic impact on SEO and CRO (conversion rate optimization). Read the article to know how to fix this issue.
It doesn’t matter how much you spend on content marketing if you aren’t aware of who your target audience is and what they want. Caitlin Burgess writes, in order to craft content that resonates, you have to understand what your target audience cares about. She shares a five-step framework. Have a look!
With two billion monthly active users, Facebook is the most popular and most used social media platform out there. If you are still depending on Facebook fans for organic traffic, you must have noted that it has started to decline. Neil Patel shares how you can bring your reach back from the dead.
Everyone wants social media growth, but very few are able to crack the code and experience the viral growth that leads to more brand exposure. Jonathan Long writes, you just can’t post content to attract followers and convert them into customers. Strategy is a must. Read on the article to know the tips & tricks of social media growth.
You probably engage with customers, vendors, friends, and family via email. But did you know that with the right call to action in the email signature, any of these email recipients could turn into new website visitors, customers, or social media followers. Here are 7 ways you can get more of your email signatures.
Thirty-five percent of email recipients report opening emails based on the subject line alone. And, most probably, your prospects’ email inboxes are inundated with ordinary lines every day. Meg Prater shares 15 funny email subject lines that actually work and may strike a conversation between you and your prospect.
You can spend as much time as you like optimizing your pages, and write valuable content optimized for keyword terms relevant to your audience, but the quantity and quality of inbound links make the difference in rankings. Jayson DeMers shares 4 ways to improve your backlinks.