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Search Engines

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Today, Google has reaffirmed that 15% of its searches done by users on a regular basis has never been seen before. They stated this in 2013 and have restated this metric after Project Owl was announced today. Google stated:-

There are trillions of searches on Google every year. In fact, 15 percent of searches we see every day are new — which means there’s always more work for us to do to present people with the best answers to their queries from a wide variety of legitimate sources. While our search results will never be perfect, we’re as committed as always to preserving your trust and to ensuring our products continue to be useful for everyone.

Google has updated their new Image Publishing Guidelines and there is a notable improvement. This new version offers actionable information which could enhance your image rankings, position them to appear in rich results, make them voice assistant friendly and generate more traffic to your website. This updated support page has a lot to offer. The SEO tips for image search are mentioned below:-

A few months ago there was an update which reported that Google would soon decorative AdWords accounts without spending in the next 15 months. This is going to start any day now. Google updated on Twitter saying that it is going to start soon in mid-May. Google stated this aiming to help speed things up for them. In order to speed up AdWords, accounts which have no spending in the last 15 months shall be deactivated starting mid-May. Google stated that it can be reactivated at any time.

Google has updated Google Image Publishing Guidelines document today, adding more information related to page speed, structured data, title management and user experience details. New guidelines have updated content around creating a better user experience with your images, including adding global context, placement optimization, embedding tips and device-friendly sites & good URL structure for your images. Moreover, Google has explained the manner in which image titles work since the change.

Google has come up with a new Google Posts feature which supports the ability to upload videos, photos, and Google Posts. Google Posts is a feature which enables individuals and businesses to create content directly on Google that has a high ranking in Google search results for their names. The content appears in Google search as well as map results. A Google spokesperson has now confirmed that this video upload feature is going to be rolling out. The screenshot is mentioned below:-

Google has announced that they are banning all bond bail services from utilising their ad platform, including AdWords search ads. Google said they are “announcing a new policy to prohibit ads that promote bail bond services from our platforms.” The prohibition is based on a study which stated that these services mostly swindle their revenue from colored communities and low-income neighborhoods since they are most vulnerable, including opaque financing offers that can keep people in debt for years or months.

Google stated today that the local search on mobile devices is growing faster than mobile search overall.Google has been consistently adding new features to the Knowledge Panel and Google My Business(GMB). Google announced a new GMB API, a new agency dashboard and new agency partner program.

The API will enable agencies to manage additional categories of content like posts for multi-location brands and merchant descriptions and small businesses at scale.

Google developed the agency dashboard in association with a number of its agency partners. The new dashboard enables a single registered account on GMB for managing an unlimited number of locations.

On Monday Google Google announced the roll-out of the “mobile-first” indexing of the web. In 2016, Google first elaborated its plan to change the manner in which its search index functions, explaining how its search algorithms would eventually be shifted for using the mobile version of a website’s content for indexing its pages.

Google will start the second wave of expanding mobile-first indexing to a larger set of websites. Google’s Takeaki Kanaya tweeted that it seems that the notifications are a part of mobile-first indexing. In December 2017, Google stated that it had started to transition a small number of sites to mobile-first indexing. However, it declined to state which properties had made the transition.