Facebook Ads have recently undergone an update session, which will let users upload bigger images and do many more things in their account.
The Facebook's Create Flow is suggesting users to add larger size images in ad units. The image dimensions of 100×72 pixels for traditional ads in the news feed have been replaced with 308×308 pixels, which is a significant larger canvas size.
However, many searchers found inconsistent information for this new image size in the SERPs. It seems that Facebook hasn't updated the meta description yet.
The feature has been rolled out for selected accounts and some of the users who tried uploading 100×72 pixels image were alerted to upload an image size of 120×120 pixels at least.
For those advertising their business, products, or services on Facebook, it is important to understand that the ratio and size of the image will impact the new traditional ad image and its placement.
This is how a bigger 308×308 image will look like
But, you have to understand that new image dimensions will also affect the right column ad image.
If you have noticed in the above image, Facebook has shrunk the image to fit into the dimensions of the traditional 100×72 pixels image. As a result, your image will appear as it is not optimized for the traditional ad for the right column.
You can also keep the right column ratio (100×72) but enlarge it so that it fits into the 308×221 format. This will give a nice and bigger news feed ad image.
Another update is the ability to connect the ad to the Facebook Page, so that it is visible in the news feed. The Facebook Page will display profile image and provide options to Like, Comment, and Share, which will let advertisers do some additional branding.
Advertisers should keep in mind that the ad in the news feed will place the body copy above the headline. As a result:
- Users can take social actions
- Orientation of text is flipped
So, Facebook advertisers have something new to play around with and improve their visibility.