Google has launched Reach Planner, a new planning tool specifically meant for use for video campaigns. Presently in beta, Reach Planner in AdWords has been designed to assist media planners and advertisers to predict the frequency and reach of video campaigns on YouTube and video partners on Google Display Network.

Reach Planner offers unique reach data across all devices, video formats and core audiences for more than 50 nations. This tool also includes recommendations of product mix which are intended to show the exact YouTube ad formats which will work best together on the basis of a marketing objective’s inputs, budget and ad preferences or available assets. In case you have a Google sales rep, you can request access to the beta.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.