Majestic SEO has launched a new feature, Topical Trust Flow, to represent the proximity of any page within a website to a given topic. By giving a score to each category, the new feature helps users in determining the level of trust they can put in a particular website for different categories. With the launch of the new feature, the company claims to categorize the whole web.
Below is a snapshot of the trust flow of BBC website:
Apart from allotting a number to websites for potential links, the new feature allows marketers to understand a particular website and where that page stands within the web. This is particularly useful for those websites that have multiple categories. It is possible that a website is very influential on one topic, but not as powerful on another.
The new feature can be a very powerful tool for SEOs as well as marketers. According to Majestic SEO, Topical Trust Flow can have the following advantages:
- Finding topical influencers on social media
- Finding good content on specific topics
- PPC and avert bid evaluation
- Business evaluation due diligence
- Traditional link building
- Content sculpting
- Penguin problems
The Topical Trust Flow is also available on social profiles. Now by putting a Twitter handle into Search Explorer you can not only see their associated trust flow overall, but also their topical trust flows.
Last year, Majestic announced it is working on building its own search engine, and the launch of the new feature seems a great step towards achieving that objective. The only snag is that Majestic is offering the Topical Trust Flow only to its clients. To check it for yourself click here.