Microsoft has announced the Next Phase of Bing by revamping the look & feel of the search engine. As described by Microsoft, the more beautiful and modern design layout of the Bing is focusing more on speed, visual appeal, and simplicity to provide a better search experience to users, regardless of which device they are using.

You can explore the New Bing at

The most apparent change is the new yellow/orange logo but main changes are the modified search features. 

Microsoft Redesigns the!

Microsoft Redesigns the!

Page Zero

Bing has introduced Page Zero feature that will help users in getting an answer or taking an action before the first page results appear. The moment a searcher will type in a query, Google will show the key task associated with the query. For example, if they will type Kate Perry, Bing will give a quick glance of Kate Perry and suggest popular search tasks that are associated with the singer.

Microsoft Redesigns the!

High Confidence Queries

If Bing has a clear data of what a searcher is looking for, it will provide results at the top of the page called "Pole Position". For example, if you are looking for Honolulu weather information, a detailed view of the weather for the particular city will be provided.

Microsoft Redesigns the!

Flexible Screen Size

The new layout will adjust as per the size of the screen and the content of the user to provide right experience. Whether you are using Bing on iPad or PR or Phone, you will get the similar engaging experience on all the platforms.

General Manager of User Experiences, Bing, Lawrence Ripsher said, "It’s time to move forward. It’s time to build the next generation of search".


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.