Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
What Is a Content Marketer, Anyway?
In the vast marketing world, one role stands out as both creative and strategic: the content marketer. But what exactly does a content marketer do? According to Ann Gynn’s insightful post, a content marketer is an individual who crafts and promotes valuable, relevant, and engaging content to attract and retain a target audience. This involves understanding the audience’s needs and preferences, researching and creating compelling content, and distributing it through various channels.
New Strategies for Improving Blog Performance (Plus Q&A with Andy Crestodina)
In this post, Gini Roberts explores new strategies for improving blog performance. She emphasizes the importance of fast-loading pages to keep readers engaged, recommending techniques like image optimization, caching, and minification to enhance speed. Roberts also highlights the value of producing high-quality, relevant content that resonates with the target audience. Additionally, she encourages bloggers to leverage SEO best practices, ensuring their posts are discoverable. By combining speed with valuable content, bloggers can significantly improve their blog’s performance and reader retention.
SEO
What Are Referring Domains? + How They Affect SEO
Referring domains are crucial in search engine optimization (SEO) and can significantly impact a website’s visibility and ranking on search engine results pages. In simple terms, referring domains are websites that link back to your website. These links are known as backlinks and are essential factors that search engines consider when determining the authority and relevance of a website. For more information on referring domains and how they affect SEO, check the post by Rachel Handley.
How to Find All Existing and Archived URLs on a Website
In this informative post, Tom Capper explains how to find all existing and archived URLs on a website. This task is crucial for website owners, as it allows them to identify broken or outdated links that may negatively impact their site’s performance and user experience. Tom recommends using various tools and techniques to accomplish this task, such as using a web crawler to crawl the website and extract all URLs or using Google Search Console to find indexed pages.
What Is H1 Tag SEO and Why Is It Important?
In the vast world of SEO, the H1 tag significantly boosts a website’s visibility and search engine rankings. Navneet Kaushal sheds light on the importance of this tag in this informative post. The H1 tag is the main heading of a webpage, and it serves as a crucial element for search engines to understand the content and relevance of the page. By including relevant keywords in the H1 tag, website owners can optimize their pages for better search engine rankings.
Social Media
Facebook Content Strategy 2025: What’s Actually Working Right Now
In the ever-evolving world of social media, Facebook has become a powerhouse platform for businesses and individuals alike. With its immense user base and unparalleled reach, it’s no wonder that content strategy on Facebook is a hot topic. So, what’s working right now? According to Michael Stelzner’s insightful post, a few key strategies yield great results. Firstly, creating engaging and shareable content is essential. Additionally, utilizing Facebook Live has proven to be highly effective. This real-time streaming feature lets you connect with your audience authentically and interactively, fostering stronger relationships and boosting engagement.
12 Winning Social Media Integration Strategies for 2025
In the fast-paced world of social media, staying ahead of the game is crucial. As we look towards 2025, it’s essential to have winning social media integration strategies in place. Michelle Martin has shared her insights in this post, which is a must-read for anyone looking to thrive in the digital landscape. With 12 strategies outlined, she covers everything from utilizing user-generated content to leveraging the power of influencer marketing. By following her advice, businesses can ensure that they effectively integrate social media into their overall marketing strategy and stay relevant in the ever-evolving online space.
Email Marketing
Email Blast Examples: A Guide to Effective Email Campaigns
In today’s digital age, email marketing has become a powerful tool for businesses to connect with their audience. However, with the overwhelming number of emails flooding our inboxes daily, making your email campaigns stand out is crucial. That’s where email blast examples come in handy. Anton Diduh has created a comprehensive guide to help businesses create effective email campaigns. By checking out his post, you can gain valuable insights into the dos and don’ts of email marketing.
The Numbers Are in. The Best Time to Send Email Newsletters in 2025 is…
Email newsletters have become crucial for businesses to connect with their audience in today’s digital age. However, determining the best time to send these newsletters can be challenging. By analyzing data from various industries and considering factors such as open rates and click-through rates, Ilma Nausedaite has identified the optimal time to reach the highest engagement levels. This valuable information can help businesses effectively strategize email marketing campaigns and maximize their reach.
Link Building
Backlink Reclamation: How to Restore Lost Backlinks [& Why You Should Care]
Backlink reclamation is a crucial aspect of any successful SEO strategy. It involves identifying and restoring lost backlinks to your website. When high-quality backlinks are lost, it can negatively impact your search engine rankings and organic traffic. By actively seeking out and reclaiming these lost backlinks, you can improve your website’s visibility and authority in the eyes of search engines. Antonio Gabrić’s post on backlink reclamation provides valuable insights into the importance of this practice and offers effective strategies to restore lost backlinks.
