Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
9 Takeaways and Insights From the 2026 B2B Content and Marketing Trends Report
Robert Rose outlines how B2B marketers are increasingly prioritizing trust, storytelling, and long-term audience relationships over short-term lead generation. The piece emphasizes the growing role of AI tools, original research, and strategic collaboration as the pillars of modern content marketing success.
[New Research] The 12th Annual Blogger Survey: What Content Works in 2025?
Andy Crestodina shares insights from his annual blogger survey, revealing that fewer creators are seeing strong results, but those producing longer, more detailed, and collaborative posts perform best. The findings highlight that while AI is widely used in blogging, overdependence on it often leads to weaker outcomes.
SEO
How to Use Chrome to View a Website as Googlebot
The post by Alex Harford explains how to simulate Googlebot in Chrome using Developer Tools by switching to a Googlebot user agent (e.g. via Network Conditions) so you can see how Google’s crawler views your page. It also discusses disabling caching, checking JavaScript rendering, and comparing differences between human view vs. bot view to catch content or rendering issues that might hurt SEO.
The Ultimate 82-Point Checklist for SEO & AI Visibility
Despina Gavoyannis lays out an 82-point checklist combining core SEO best practices with newer tactics tailored for AI-driven search. It emphasizes strengthening fundamentals (site structure, technical SEO, content quality) while also adapting for AI visibility—such as ensuring your brand is cited in AI answers, using structured data, building topical authority, and auditing AI “hallucinations.”
9 Best Google Business Profile Management Tools of 2025
Cecilia Meis presents nine top-tier Google Business Profile (GBP) management tools that simplify local SEO through features like review monitoring, post scheduling, listing distribution, and dashboard reporting. She compares them across use cases (single business vs agency vs multi-location) and pricing—to help marketers pick tools that scale with their workload.
Social Media
How Often Should You Post on TikTok? Data From 11 Million+ Posts
Kirsti Lang explains that while posting frequency can influence TikTok growth, consistent, high-quality, and audience-relevant content drives better long-term engagement. She recommends testing different posting rhythms and using performance insights to find a sustainable balance between volume and creativity.
How to Use LinkedIn: A guide for marketers, brands and teams
Olivia Carr offers a practical roadmap for using LinkedIn to build authority, grow networks, and drive meaningful engagement. She breaks down how to optimize profiles, share value-driven content, encourage employee advocacy, and track performance to turn visibility into measurable business impact.
Email Marketing
Bringing personas to life: Turn them into a shared tool for your email marketing team
Alina Samulska-Kholina explains that personas should be treated as dynamic, living tools within email teams rather than static documents. She suggests keeping them updated, storing them in shared platforms, and using AI insights to ensure every team member can apply them effectively in campaigns.
6 Actionable Examples of Email Retargeting and How To Use It in Your Strategy
Diana Kussainova explains that email retargeting is a strategy to reconnect with users who didn’t complete a desired action — such as browsing, abandoning a cart, or becoming inactive — by sending them timely, personalized emails. The post breaks down six common retargeting email types (browse abandonment, cart abandonment, back-in-stock, cross-sell, upsell, re-engagement), offers best practices for each, and details how to plan, test, and optimize retargeting sequences.
Link Building
9 Actionable Link Building Tactics for 2025Ann Smarty outlines 9 actionable link-building strategies that are still effective in 2025, emphasizing quality, context, and risk awareness. Key tactics include broken link reclamation, reactive “timely content” outreach, co-citation (getting your brand mentioned alongside peers), contributing to trusted publications, and auditing/removing harmful backlinks.
