Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
Build Robust B2B Marketing Personas: The Easy-To-Follow Guide
Jodi Harris emphasizes the importance of developing detailed B2B marketing personas to enhance content effectiveness. She advocates for a blend of qualitative methods—like customer interviews and internal team insights—and quantitative data analysis to create personas that reflect both emotional and behavioral traits. By integrating these approaches, marketers can craft more resonant and personalized content strategies.
10 Easy Steps to Create an Engaging Digital Content Strategy for Your Business
A structured digital content strategy is essential for engaging audiences and achieving business goals. Navneet Kaushal outlines a 10-step framework that includes defining objectives, understanding the audience, auditing content, and leveraging SEO and analytics to drive impactful results.
SEO
AI-Generated Content Does Not Hurt Your Google Rankings (600,000 Pages Analyzed)
A study by Ahrefs analyzing 600,000 webpages found that AI-generated content does not negatively impact Google rankings. The research, authored by Si Quan Ong, revealed that 86.5% of top-ranking pages used some level of AI assistance, with no strong correlation between AI content proportion and search positions—indicating Google values usefulness and quality over content origin.
Are AI Overviews Worth Pursuing? — Next Level
AI-optimized content (AIOs) excels at handling data-driven topics efficiently but often lacks the nuance and originality that elevate content in competitive search results. Meghan Pahinui underscores the need for human creativity and strategic input to complement AI capabilities, advocating a hybrid approach that blends efficiency with authenticity to maximize impact.
What Is the ‘Too Many Redirects’ Error? & How to Fix It
The “ERR_TOO_MANY_REDIRECTS” error occurs when a browser gets stuck in a continuous redirect loop, preventing the page from loading and potentially harming SEO and user experience. Zach Paruch explains that common causes include misconfigured redirect rules, conflicting plugins, and cached data, and recommends clearing caches, reviewing server settings, and using diagnostic tools to fix and prevent the issue.
Social Media
15+ Things To Do for a Winning Social Media Strategy in 2026
Ann Gynn outlines how brands should shift focus from traditional follower-based strategies to building owned communities and subscriber lists, ensuring direct and resilient audience engagement. She emphasizes prioritizing zero-click content, social listening, and micro-interactions to foster trust and adapt to evolving platform dynamics.
Social commerce: The ultimate guide to selling on social media
Social commerce enables brands to sell products directly through social media platforms, streamlining the purchasing process within apps like Instagram, TikTok, and Facebook. Alyssa Hirose highlights that this approach merges eCommerce with social media, allowing consumers to discover and buy products without leaving their preferred platforms.
Email Marketing
Interactive emails: When they help, when they hurt, and what marketers need to know
Interactive emails can boost engagement through elements like surveys, quizzes, and product carousels, but they also come with risks such as limited compatibility and tracking challenges. Oleksii Burlakov explains that success depends on striking a balance between creativity and practicality—ensuring emails remain accessible, functional across clients, and aligned with campaign goals.
The 7 Best Email Blast Services Compared (2025)
Monika Fowle’s guide on top email blast services highlights the shift from generic mass emails to personalized, regulation-compliant campaigns. It emphasizes the importance of choosing tools that support segmentation, automation, and strong deliverability to meet the demands of modern email marketing.
Link Building
Learn How to Find Expired Domains with Quality Backlinks
Peter Nyiri discusses the advantages of acquiring expired domains with strong backlink profiles to boost SEO efforts. He outlines a method involving the use of ExpiredDomains.net to identify potential domains and SEO SpyGlass to evaluate their backlink quality, domain authority, and potential risks. Nyiri emphasizes the importance of checking for spammy backlinks and ensuring the domain hasn’t been penalized by search engines.
