Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
Is AI Content Bad for SEO? Here’s What Most SEOs Get Wrong
The post by Navneet Kaushal explains that AI-generated content isn’t harmful to SEO when used responsibly, provided it’s high-quality, useful, and verified by humans. It stresses balancing AI efficiency with human expertise to maintain authenticity, accuracy, and strong E-E-A-T signals.
First things first: writing content with the inverted pyramid style
Edwin Toonen explains that the inverted pyramid style puts the most important information right at the top, so readers immediately grasp your key point. He suggests writing each paragraph around a “core sentence” (its first line) and layering supporting details underneath to make scanning easier.
SEO
Entity SEO in the Age of AI Search
Michael Ofei says that in AI-driven search, what matters isn’t just having a well-optimized website — it’s being a well-defined entity. He explains that AI and LLMs map relationships between “things” (entities) — brands, products, people, attributes — and use those relationships when answering queries.
What is Index Bloat? — Whiteboard Friday
Index bloat happens when a website allows too many low-quality or unnecessary pages to get indexed, diluting crawl efficiency and hurting visibility. Tom Capper points out that fixing it involves auditing indexed URLs, consolidating or removing thin pages, and ensuring only valuable, unique content remains accessible to search engines.
Can SEO Be Automated? A Guide to SEO Automation
The post by Abby Fields explains that SEO automation involves using tools and software to perform repetitive SEO tasks (such as reporting, site audits, keyword tracking).
It warns that not every part of SEO can be automated, and suggests focusing automation on things like topic brainstorming, keyword research, issue monitoring, and reporting, while leaving strategy, creative thinking, and content quality to humans.
Social Media
YouTube affiliate marketing: Turning content into conversions
Turning YouTube content into affiliate revenue requires more than adding links — it’s about creating authentic, value-driven videos that naturally inspire viewers to take action. The post by Kimberly Steele highlights the importance of trust, proper disclosures, smart link placement, and aligning promotions with audience interests to drive sustainable conversions.
Do Posts with Links Affect Content Performance on X?
Tamilore Oladipo shows that posts with links on X tend to underperform compared to text, image, or video posts, particularly for non-Premium users who see reduced reach. She suggests sharing native content first, placing links in replies, or upgrading to Premium if directing traffic via links is a key goal.
Email Marketing
An Ultimate Guide On Creating A Professional Email For Your Business
Creating a business email tied to your domain helps build trust, improve deliverability, and strengthen brand identity. Alexey Kachalov walks through registering a domain, setting up hosting or workspace services, configuring authentication protocols like SPF, DKIM, and DMARC, and selecting reliable providers to keep communication professional and secure.
How to create an eye-catching GIF email signature
The post by Andrii Shvets explores how to design an eye-catching animated GIF email signature, showing that subtle motion can turn a signature into a mini-brand asset. It emphasizes balance: keeping file sizes small, ensuring compatibility across email clients, adding alt text (for accessibility), and testing performance (like click rates) before fully deploying.
Link Building
Do Backlinks Still Matter in AI Search? Insights from 1,000 Domains [Study]
The post by Margarita Loktionova explains that backlinks continue to affect visibility within AI-generated search results, though their quality matters more than quantity. It notes that domains with higher authority appear more frequently, that nofollow links can have nearly the same impact as follow links, and that image-based backlinks tend to perform better once a site has established authority.
