Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
Say Goodbye to Bad Breakups When You Take Control of Customer Service Content
The post by Ann Gynn explores how marketers can support customer service teams, particularly in managing account cancellations, to create a more positive customer offboarding experience. It recommends forming a cross-functional task force that regularly shares insights from customer interactions, identifies issues, and updates messaging strategies. By working together, marketing and customer service can produce empathetic, useful content that helps reduce frustration and preserve customer goodwill.
The Best Content Marketing Examples
The post showcases standout content marketing efforts from brands like HubSpot, Canva, and Blendtec, each known for value-driven tools, user-generated content, and viral video campaigns. Lauren Basiura stresses that effective content marketing hinges on consistency, creativity, and a deep understanding of the target audience. These examples serve as practical inspiration for marketers aiming to build engagement and trust.
SEO
How to Rank for a Keyword (8 Steps)
Si Quan Ong outlines eight essential steps to effectively rank for a keyword. He emphasizes selecting the right keyword by assessing its traffic and business potential, ensuring it aligns with search intent, and creating comprehensive content that covers all relevant subtopics. Additionally, he highlights the importance of optimizing on-page elements, building quality backlinks, and monitoring performance to adjust strategies as needed.
How to Find Question Keywords (& Target Them Effectively)
Rachel Handley explains how to identify and effectively use question keywords—queries starting with words like “how,” “what,” or “why”—to enhance SEO. She recommends tools like Semrush’s Keyword Magic Tool, Google’s autocomplete, and community platforms such as Reddit and Quora to discover these keywords. By targeting relevant question keywords, businesses can improve search visibility, attract qualified traffic, and establish authority in their niche.
Organic Traffic: What It Is & How to Increase It (6 Ways)
Organic traffic refers to users who land on a website through unpaid search results and plays a vital role in long-term digital growth. In this post, Shannon Willoby shares six strategies to increase it, including optimizing for search intent, improving on-page SEO, and earning quality backlinks. She also recommends updating old content, enhancing user experience, and tracking results through analytics tools.
Social Media
11 new social media apps in 2025: what marketers need to know
This post highlights 11 rising social media platforms in 2025 that present new opportunities for marketers to engage with niche and younger audiences. Hannah Macready explores apps like RedNote and Noplace, each catering to specific communities such as fashion lovers and Gen Z users. It encourages brands to choose platforms strategically based on audience fit, not just popularity.
How to Schedule Facebook Posts in 3 Easy Ways (+ Save Hours Every Week)
Scheduling Facebook posts helps maintain consistency and frees up time for real-time engagement. Shea Karssing walks through how to use tools like Buffer and Meta Business Suite to plan and publish content in advance. The guide is ideal for anyone looking to streamline their social media workflow and boost audience interaction.
Email Marketing
Dear Diary…”: How email marketing found itself — one pixel at a time
Email marketing’s journey—from its humble beginnings in 1971 to the dynamic, AI-enhanced strategies of today—is vividly narrated in this post. Hanna Kuznietsova crafts a unique “diary-style” narrative, chronicling milestones like the rise of spam, the advent of personalization, and the emergence of interactive content. The piece culminates in the current era, highlighting how generative AI is reshaping campaigns and emphasizing the importance of accessibility.
Let it Snow: How to Use CSS Animations in Holiday Emails
This post explains how to create a falling snow effect in holiday emails using CSS animations. Jay Oram shows how to animate small white circles (snowflakes) within a container, supported in WebKit-based email clients like Apple Mail and iOS Mail. The effect adds festive flair without disrupting fallback rendering in unsupported clients.
Link Building
You’re Asking “How Many Backlinks Do I Need?”—Here’s Is The Answer
Navneet Kaushal explains that while there’s no fixed number of backlinks needed to rank, quality matters far more than quantity. Top-ranking pages tend to have significantly more backlinks, but those links must come from relevant, authoritative sources. A strategic, quality-focused approach is key to SEO success.
