Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Many experts define marketing as a “set of techniques, strategies, and studies that aim to improve a service or product by finding the best way to present and sell it.” When proven business marketing plans fail, dry strategies can’t help achieve their goals. Avoid focusing on the wrong audience, as this is the most crucial business problem, especially in digital marketing. Try to develop a persona before you start your digital marketing initiatives. Read this post by ONPASSIVE that talk about the most common marketing challenges and their solutions.
Competitive analysis is a form of strategic research that mainly focuses on analyzing and collecting information about rival companies. It is a crucial tactic that enables you to find out about your competitors’ activities and the threat they present to your business. For developing a robust content marketing strategy, identify both direct and indirect competitors in the markets. Read this Angelica Gaskins post to know some ways of performing competitive analysis to boost marketing strategy.
Site owners today have access to an insane amount of data about their online performance. And to be clear, almost all of these data points can provide valuable insight. One of the essential metrics for measuring SEO results is organic traffic. That is because this number represents all of the visitors your website is attracting solely from organic search. Read this post by Dan Toombs that shares important SEO metrics you need to track.
Keywords are the primary foundation of Search Engine Marketing. Now, more and more people are looking for information, products and services online every day. Search engines are the first place they opt to find the information they are interested in. To develop keyword research for your clientele, you need to gather a seed list, review your content, competitive research, and determine your rankings and more. In this post, Cody McDaniel discusses B2B SEO keywords.
When it comes to developing virtually any site, data about your visitors can be very beneficial. Understanding your target audience will help you determine everything from content to marketing strategies. Google Analytics is one of the most popular platforms to deliver this information. It has a wide range of metrics that are tracked in real-time. Some of the best Google Analytics plugins for WordPress are MonsterInsights, Google Site Kit, GA Google Analytics and more. Read this informative post by Will Morris to know more about some of the best Google Analytics plugins for WordPress.
Social Media Marketing
Local marketing is a marketing method that specifically targets customers who live within a certain distance from the company’s location. For generating more customers, getting community engagement for your local business can be a big win. It is a good way to drive more engagement than combining marketing strategies with social media. Read this post by Adam that shares five local marketing strategies to combine with social media.
Today, nearly 3.5 billion individuals use social media, roughly 45% of the world’s population. Brands have strengthened their social media game since, and there is a fast evolution in the way marketers use these platforms. Retargeted ads can boost sales by using customer’s previous search data to expose them to customized ads based on their user data. Read this post by Matt James to know how data analytics has made content personalization a lot more effective for social media marketers.
In the current climate of 2021, every communication needs to be approachable and simple – something that the retail banking challengers such as Metro, Monzo and Klarna have done. When choosing the most appropriate marketing channel, email is a great channel that fills the gap with its speed, accuracy, and targeting. So, emails need to be both practical and interesting. In this post, Stafford Sumner talks about email marketing.
Email marketing is a must-have for keeping in touch with your customers and prospects. Not only is it easy to do, but it’s inexpensive and brings in a substantial ROI. Predictive analytics is about evaluating customer data and making predictions based on it. It allows companies to create targeted ads and emails by analyzing their buyers’ behavior and interests. Read this post by Samuel O’Brien that discusses how to create data-driven email marketing.
High-quality backlinks pointing to a website are one of the most important search ranking factors. One of the simplest and most affordable ways to get backlinks and increase the company’s visibility in search results is through social media. Develop well-written posts that have high possibilities to rank well in organic search and bring a chance to promote yourself or your product. This post will tell you how to get high-quality backlinks for your website.