Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]
Ahrefs director of content marketing Ryan Law reports that their survey of 879 marketers revealed AI-generated blog posts cost on average $131, compared to $611 for human-written content—making AI content nearly 4.7× cheaper. Despite similar total content budgets between AI and non-AI users, 51% of companies plan to increase investment in AI content, leveraging cost savings to scale output rather than reduce spending.
10 Ways to Create Helpful Content + Examples and Checklist
Creating truly helpful content means focusing on real users—delivering firsthand experiences, expert insights, and valuable formats like graphics or videos—while aligning with search intent and ensuring high page quality. Shannon Willoby emphasizes balancing user-first content with smart AI use (e.g., for drafting, structure, grammar), ensuring human expertise and factual oversight remain central.
SEO
5 AI-Powered Workflows Every SEO Should Be Using Today
Jonathan Berthold emphasizes building AI-powered SEO tools and no-code workflows—using platforms like ChatGPT, Claude, and Colab—to automate repetitive tasks without needing to hire or expand teams. He shows how to create custom automation systems that let solo marketers or small groups scale operations efficiently while still staying in control.
How to Do TikTok SEO: A Beginner-to-Pro Blueprint in 4 Weeks
Optimizing content for TikTok search involves using keywords naturally in captions, video text, and spoken dialogue. Si Quan Ong, the author, explains that TikTok’s algorithm increasingly values relevance and engagement, making SEO principles more important than ever. He also highlights how consistent posting and audience intent help improve discoverability.
What Are Meta Keywords? + Why to Avoid Them
Meta keywords have become obsolete and can even backfire in SEO, as search engines like Google and Bing no longer use them and may penalize excessive keyword tags. Rachel Handley explains that maintaining meta keywords wastes time and can expose your strategy to competitors, so it’s better to focus on impactful elements like title tags, meta descriptions, headings, body content, alt text, and anchor text for ranking improvements.
Social Media
The Best Time to Post on Social Media in 2025: Times for Every Major Platform
Buffer analyzed millions of posts across platforms like Facebook, Instagram, LinkedIn, TikTok, YouTube, X, and Threads to pinpoint optimal posting times for maximizing engagement in 2025. Kirsti Lang reveals that while there’s no one-size-fits-all time, they recommend early mornings for Facebook, late afternoons for Instagram, and weekday evenings for TikTok as starting points.
LinkedIn Video Strategy: Becoming a Respected Industry Leader
Crafting a thoughtful LinkedIn video strategy involves planning short, value-driven clips that hook viewers, share authentic expertise, and include clear CTAs to foster industry authority. Michael Stelzner emphasizes repurposing video transcripts into other formats (like posts or articles) and using frameworks such as PREP (Plan, Record, Edit, Publish) to maximize reach and consistency. The approach helps marketers and professionals elevate credibility and generate engagement through authentically human content.
Email Marketing
Master accessible email code: Key elements that make emails usable for all
Ensuring email accessibility depends not only on design and clarity but also on properly structured HTML—elements like lang/dir attributes, semantic headings, lists, and meaningful alt text are essential so assistive technologies can interpret messages correctly. Hanna Kuznietsova, the Content Team Lead, highlights common code oversights (e.g., missing role=”presentation”, absent language tags) and shows how Stripo’s templates automatically include these to promote inclusive email experiences.
How Can AI Simplify the Email Workflow?
AI can enhance every step of the email marketing workflow—from campaign planning and audience segmentation to content generation, testing, and performance analysis. Kayla Voigt explains that while AI speeds up tasks like writing and design, it works best when paired with human creativity and strategic oversight. This balance allows marketers to reduce production time and focus more on high-impact, personalized messaging.
Link Building
15-Step Off-Page SEO Checklist
Off-page SEO focuses on building your website’s reputation through external signals—like high-quality backlinks, brand mentions, social shares, reviews, and directory citations—to signal credibility and authority to search engines. Arthur Andreyev outlines a 15-step strategy that includes backlink auditing, broken link building, digital PR, and social engagement to methodically elevate trust and visibility.
