Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
How To Uncover and Improve Broken Content Experiences
In her post, Ann Gynn explores common pitfalls in content marketing that lead to audience frustration and disengagement. She highlights issues such as poor gating practices, irrelevant personalization, and overwhelming content delivery, emphasizing the importance of transparency and user-centric design to enhance content experiences. Gynn provides actionable strategies to identify and rectify these issues, aiming to foster better audience relationships and improve marketing effectiveness.
10 Ways to Create Helpful Content + Examples and Checklist
Shannon Willoby explains how to create content that satisfies Google’s evolving quality standards by focusing on genuine value for readers. She offers practical tips like using firsthand knowledge, answering user questions fully, and structuring content for clarity to ensure it performs well in search rankings. The article also includes a checklist to help content creators audit and improve their work for long-term SEO success.
SEO
Do Higher Content Scores Mean Higher Google Rankings? We Studied It (So You Don’t Have To)
Si Quan Ong and Xibeijia Guan conducted a study for Ahrefs analyzing the correlation between content scores from five optimization tools and Google rankings. The findings revealed only weak correlations, suggesting that while content scores can offer some guidance, they are not strong predictors of search rankings. They advise using these scores to identify content gaps and improve topic coverage, rather than relying on them as definitive indicators of SEO success.
Google AI Mode Could Reshape Search: What SEOs Should Know
Cecilia Meis analyses how Google’s newly introduced AI Mode, launched on May 20, 2025, could fundamentally change user interaction with search results by integrating generative AI directly into the search interface. This shift deprioritizes traditional organic listings, prompting SEO professionals to rethink visibility strategies. She emphasizes the need for adaptable content approaches as AI-driven search reshapes traffic dynamics.
GA4 Custom Event Tracking for SaaS Without the Headache
Bengü Sarıca Dinçer provides a clear and practical guide for SaaS marketers to set up GA4 custom event tracking without involving developers. She explains how to use Google Tag Manager to track meaningful user actions like sign-ups and feature interactions, and highlights the importance of configuring custom dimensions in GA4 to reflect these events accurately in reports. Dinçer also addresses common challenges, including parameter limits and testing with DebugView, offering solutions to simplify the implementation process.
Social Media
How To Use Hashtags on Social Media Now
Ashley Baker explores how hashtags, though no longer a dominant reach tactic, remain valuable when applied with platform-specific intent. She offers tailored guidance for using hashtags effectively on X, LinkedIn, TikTok, Facebook, and Instagram, urging marketers to consider each platform’s unique user behavior and algorithm. Her key advice: prioritize relevance and audience alignment over sheer volume.
How to Use Instagram Close Friends (and Pair With Broadcast Channels and Unlockable Reels)
Instagram’s Close Friends feature allows users to share Stories with a select audience, creating a sense of exclusivity and deeper connection. Tamilore Oladipo explains how this tool can benefit creators and businesses by offering behind-the-scenes content, testing ideas, or rewarding loyal followers. She also explores its integration with features like Broadcast Channels and Unlockable Reels to boost engagement without alienating a wider audience.
Email Marketing
AI summaries in email clients: What Gmail and Apple Mail changes mean for marketers
AI-generated summaries in Apple Mail and Gmail are set to reshape how marketers approach email content and engagement. Apple Mail now uses pre-open summaries that can override traditional preheaders, while Gmail’s Gemini AI generates post-open summaries to aid comprehension. Oleksii Burlakov emphasizes the need for marketers to prioritize clarity, relevance, and structural optimization to ensure their messages resonate even when filtered through AI.
8 Meeting Request Email Templates
Brevo’s post provides a comprehensive guide to crafting effective meeting request emails, emphasizing the importance of clarity and professionalism. It introduces the RAP formula—Reason, Action, Professionalism—as a framework to structure these emails effectively. The post also offers eight customizable templates tailored for various scenarios, such as cold outreach, client check-ins, product demos, and internal meetings, to help professionals schedule meetings efficiently
Link Building
Top 8 Link Building Metrics for Evaluating Backlink Quality
Navneet Kaushal outlines eight essential metrics to evaluate the quality and effectiveness of backlinks. These include backlink count, domain authority, number of referring domains, anchor text diversity, and the ratio of dofollow to nofollow links. Kaushal emphasizes that monitoring these metrics enables marketers to make data-driven decisions, maintain a healthy link profile, and achieve long-term SEO success.
