Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
Enterprise Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025
In the fast-paced world of content marketing, staying ahead of the latest trends and benchmarks is essential for businesses to remain competitive. Stephanie Stahl’s post on Enterprise Content Marketing Benchmarks, Budgets, and Trends provides valuable insights into what we can expect in 2025. As technology continues to evolve, it is no surprise that content marketing strategies will also undergo significant changes. From the increased use of artificial intelligence and machine learning to the rise of personalized and interactive content, businesses must adapt their strategies to meet future demands.
How to Write a Content Brief [Template + Examples]
In this post titled “How to Write a Content Brief [Template + Examples],” Laura M. Browning provides valuable insights into treating a content brief. A content brief is a document that outlines the objectives, target audience, key messages, and other important details for a piece of content. Browning emphasizes the importance of planning and research in creating an effective brief. She provides a template that can be used as a starting point. Additionally, Browning offers examples of well-written content briefs to serve as inspiration and guidance.
SEO
How to Rank on Google Maps Like a Pro: Advanced Local SEO Strategies
In the fast-paced digital world, ranking on Google Maps has become crucial for businesses to stay competitive and attract local customers. Navneet Kaushal shares advanced local SEO strategies to help companies rank on Google Maps like a pro in this informative post. One strategy he discusses is optimizing the Google My Business (GMB) profile. This includes filling out all the relevant information, such as business name, address, phone number, and website. Additionally, adding high-quality photos and regularly updating the profile can boost visibility on Google Maps.
8 Ways To Automate SEO and Content Tasks With LLMs
Staying ahead is crucial in the ever-evolving world of search engine optimization (SEO) and content creation. That’s why it’s worth exploring the concept of Language Models (LLMs) and how they can help automate various SEO and content tasks. In this post, Aleyda Solis highlights eight ways LLMs can streamline and enhance these processes. One of the key benefits of using LLMs is their ability to generate high-quality content at scale. Training LLMs on existing content can produce new articles, blog posts, or product descriptions that maintain a consistent tone and style. This saves time and ensures a cohesive brand voice across all platforms.
What Is YMYL & How Does It Affect SEO?
YMYL stands for “Your Money or Your Life” and is a concept used in SEO to determine the credibility and reliability of websites that provide information related to finance, health, safety, and other topics that directly impact the well-being of individuals. Google has recognized the importance of such websites and implemented specific guidelines to ensure that users are provided with accurate and trustworthy information. For more information on YMYL and its effects on SEO, check the post by Sydney Go.
Social Media
Top 10 URL Shorteners for Better Link Tracking in 2025
Link tracking has become essential to any online marketing strategy in the digital age. URL shorteners play a crucial role in this process, allowing marketers to monitor the performance of their links and make data-driven decisions. Chloe West’s post on the top 10 URL shorteners for better link tracking in 2025 provides valuable insights into the most effective tools available. These shorteners offer advanced analytics features, such as click-through rates, geographical data, and device breakdowns, enabling marketers to measure the success of their campaigns accurately.
How the Instagram Algorithm Works: Your 2025 Guide
In the ever-evolving world of social media, understanding how algorithms work is crucial for businesses and individuals looking to maximize their reach and engagement. Instagram, one of the most popular platforms, has an algorithm that determines what content users see on their feeds. In this post, Kirsti Lang provides a comprehensive guide on how the Instagram algorithm works in 2025. While the exact details of the algorithm may change over time, the underlying principles remain the same.
Email Marketing
How to Write a Marketing Email: 10 Tips for Success
When writing a marketing email, several tips can help ensure its success. Skirmantas Venckus has provided a comprehensive post on this topic, offering valuable insights and guidance. Firstly, having a clear email objective and keeping the message focused is essential. A compelling subject line and strong call-to-action are crucial elements of an effective marketing email. Venckus also emphasizes the importance of testing and analyzing the email’s performance to identify areas for improvement. Overall, following these tips can greatly enhance the effectiveness of marketing emails.
What are Email Automation Triggers and How Can You Use Them?
Email automation triggers are specific events or actions that initiate a pre-defined series of automated emails. They are designed to streamline and personalize the email marketing process, allowing businesses to engage with their audience efficiently. These triggers can be set up based on various criteria, such as a user signing up for a newsletter, purchasing, or abandoning a cart. For more information on email automation triggers and how to use them, check the post by Duncan Elder.
Link Building
Guestographics: The Power of Infographics and Guest Posts Combined
Guestographics is a powerful way to create engaging and shareable content to drive traffic, build links, and increase brand awareness. Guestographics involves creating visually appealing infographics and then reaching out to influential bloggers and website owners to offer them as guest posts. By combining the power of infographics and guest posts, brands can effectively communicate their message and reach a wider audience. To learn more about this strategy, be sure to check out Stewart’s post.