Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
AI-Generated Content: A Complete Guide for Small Business Marketing
The post by Nicole Symon and Whitney Filloon details how small businesses are adopting AI-generated content — like emails, social posts and visuals — and outlines key best practices: start with clear prompts, always inject human voice and verify accuracy, ensure originality and SEO-friendliness, and use AI for efficiency rather than full replacement.
Top 7 Types of Blogs That Drive Traffic in 2025 [+Examples]
Ilona Kunihel outlines seven main blog types — personal, niche, business, professional, news, affiliate/review, and guest — explaining how each supports different goals, audiences, and monetization models. The post helps readers identify the right format to match their voice, content strategy, and long-term growth objectives.
SEO
8 Bad SEO Practices to Avoid & What to Do Instead
The post by Vlado Pavlik outlines eight bad SEO practices — including keyword stuffing, low-quality link building, and duplicate content — that can harm rankings. It stresses prioritizing user-focused content, ethical optimization, and sustainable strategies to improve long-term SEO performance.
How to Win in a Zero-Click Search Market
Kyle Byers explores how the prevalence of “zero-click searches” (where users find answers right on the SERP without clicking through) is changing SEO. It argues that brands need to shift from a click-focused strategy to visibility-and-citation strategies (such as optimizing for AI Overviews, featured snippets, and structured data) in order to show up even when users don’t click.
Top 14 Best SaaS SEO Tools according to Marketers
The post by Ruben Rogers presents 14 of the best SaaS SEO tools recommended by marketers and founders, including SEOptimer, Ahrefs, Semrush, Screaming Frog, and Clearscope. It explains how these tools help SaaS businesses improve visibility, attract qualified leads, and optimize every stage of the buyer journey through better keyword insights, audits, and content strategies.
Social Media
Reddit trends in 2025: How marketers can track what’s next
Rob Glover explains how to identify and use Reddit trends to strengthen marketing strategies. He outlines where to find trending topics — through r/popular, Explore, and niche subreddits — and how brands can leverage these insights for content ideas, audience engagement, and real-time sentiment analysis.
8 winning holiday marketing strategies for 2025
Holiday marketing success in 2025 depends on early planning, festive storytelling, and genuine engagement. Sam Kendall highlights trends like earlier shopping seasons and “Summerween,” urging brands to create cohesive seasonal visuals, personalize messaging, and use user-generated content to build stronger connections and boost sales throughout the extended holiday period.
Email Marketing
Fangtastic Halloween Email Campaign: Tips & Tricks (or Treats?)
The post by Valeriia Klymenko outlines creative email marketing tactics for Halloween: use themed discounts (like “HAUNTED40”), playful subject lines with emojis, and visually bold designs in orange & black to match the holiday mood. It also emphasizes planning ahead by scheduling campaigns and segmenting audiences so emails hit at the right time.
Email Personalization Software: How To Build Human-Centric, AI-Powered Journeys at Scale
Michael Lee explains how email personalization software is transforming beyond simple name inserts or segmentation into AI-powered, real-time personalization across channels. He highlights how modern tools analyze behavior, predict intent, and tailor timing, tone, and product recommendations dynamically — creating more human-like interactions that drive engagement, loyalty, and long-term customer value.
Link Building
Link-Building Reporting in 2025: What to Track (and Why)
Erika explains how link-building reporting is evolving beyond traditional metrics like domain authority and referral traffic. She highlights the importance of tracking AI visibility, zero-click impressions, and the editorial quality of backlinks to measure true brand impact and SEO performance in 2025.
