Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
The Long-Form Content Illusion: Why Longer Content Isn’t Better
Si Quan Ong challenges the notion that longer content is automatically better for SEO. He explains that while long-form content often ranks well, it’s not because of its length but because it better satisfies search intent through depth and relevance. The key takeaway is that content should be as long as necessary to provide value—not bloated for the sake of hitting a word count.
10 Ways to Create Helpful Content + Examples and Checklist
Shannon Willoby outlines ten proven ways to make content genuinely helpful, focusing on clarity, originality, and user intent. Through examples and a practical checklist, he shows how content that solves real problems and is easy to consume can build trust and outperform generic posts.
SEO
What Is llms.txt, and Should You Care About It?
Ryan Law explores the idea behind llms.txt, a proposed text file standard designed to guide large language models (LLMs) to structured, high-value content like APIs and policy pages. While the concept mimics tools like robots.txt for search engines, Law notes that no major LLM providers currently support it, making its practical impact minimal for now.
The Difference Between Google Local Finder & Google Maps
Joshua Saxon explains how Google Local Finder and Google Maps serve different purposes in local SEO, despite often being mistaken for one another. While Maps focuses on navigation and location discovery, Local Finder is geared toward surfacing relevant businesses based on user intent. According to Saxon, understanding how each tool displays and ranks listings can help businesses fine-tune their visibility strategy across different types of local search results.
Google Search Console: A simple guide for SEO beginners
Google Search Console can be a powerful ally for improving website visibility, and Daniel Polacek breaks down how to make the most of it—from setup and verification to analysing performance and fixing coverage issues. His walkthrough helps beginners navigate the platform’s key features, making it easier to monitor SEO progress and identify areas for improvement.
Social Media
When is the Best Time to Post on YouTube? We Analyzed 1 Million Videos to Find Out
Based on an analysis of over a million videos, Kirsti Lang reveals that posting on YouTube between 3 p.m. and 5 p.m. on weekdays—especially Wednesdays at 4 p.m.—yields the highest views. The findings suggest that late afternoons align best with viewer habits, while weekends, particularly early mornings and Sundays, tend to underperform.
Social media calendar: Free template + our team’s real process
Building a content calendar might seem like a behind-the-scenes task, but Trish Riswick shows how it’s the foundation of Hootsuite’s entire social strategy. She shares the team’s real-life process, from setting a content cadence to spotting gaps and coordinating across platforms, all supported by a free, customizable template to help marketers plan with intention and clarity.
Email Marketing
Reactivation Emails: A Complete Guide to Re-engaging Subscribers
Reactivating dormant subscribers is both an art and a science, and Brevo’s team offers a complete guide to doing it right—from segmenting inactive contacts to building personalized email workflows. The post covers best practices, common mistakes, and inspiring examples, showing how thoughtful timing and tailored messaging can boost engagement, improve deliverability, and even clean up your list for better performance.
Creating visual hierarchy in your email design
Creating a clear path for the reader’s eye is crucial in email design, and Des Brown dives into how visual hierarchy makes that happen. From layout choices like the inverted triangle and Z-pattern to strategic use of size, color, typography, and spacing, he explains how design elements can guide attention and increase engagement—turning passive viewers into active readers.
Link Building
Top 8 Link Building Metrics for Evaluating Backlink Quality
Understanding which backlinks actually contribute to SEO success is the core of this post, where Navneet Kaushal explains the importance of tracking link building metrics like domain authority, relevance, and traffic. He emphasizes that not all links are equal—by focusing on the right indicators, marketers can ensure their efforts lead to higher rankings and sustained search visibility.
