Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
How To Say No (Without Saying No): 5 Scripts for Content Marketing Requests
In this post by Ann Gynn, marketers are given practical scripts to confidently respond to common content marketing requests that often derail strategy—like last-minute demands or vague ideas. It emphasizes the importance of maintaining strategic alignment, setting boundaries, and using clear communication to protect content teams from reactive workloads.
10 Content Marketing Examples With Strategy Breakdowns
Tim Stoddart showcases 10 standout content marketing examples that highlight different approaches, from Ahrefs’ educational YouTube content to user-driven campaigns like those from Manus. He breaks down what makes each strategy effective, offering insights that marketers can apply to grow their own audience and brand.
SEO
Why Most Real Estate SEO Advice Is Outdated (And What Works In 2025)
Navneet Kaushal explains how strong SEO can boost visibility, traffic, and revenue for real estate businesses in 2025. He covers key tactics like local SEO, keyword research, content strategy, and technical optimization to attract and convert qualified leads.
What Is App Store Optimization? A Complete Guide to ASO
Getting your app noticed takes more than just launching—it requires strategic optimisation. That’s where Zach Paruch comes in, offering an 11-step ASO framework that covers everything from keyword targeting to visuals and category selection to improve visibility and downloads.
Python for SEO, Explained for Beginners
Ryan Law explains how Python can automate repetitive SEO tasks like checking broken links and analyzing rankings. He outlines essential concepts and tools for beginners, including using platforms like Replit and Google Colab to write and run Python scripts without complex setups. Law emphasizes that learning Python enables SEOs to handle large datasets efficiently and collaborate more effectively with developers.
Social Media Marketing
11 Instagram giveaway ideas that will get you new followers
Alyssa Hirose offers a comprehensive guide on organizing successful Instagram giveaways to boost follower engagement. She outlines six essential steps: defining contest goals, establishing clear rules, selecting appropriate prizes, timing the launch strategically, promoting the giveaway effectively, and analyzing the results post-contest. Additionally, Hirose provides 11 creative contest ideas, such as “like and comment to win,” “tag-a-friend,” and “photo caption” contests, to inspire brands aiming to enhance their Instagram presence.
Social Media Engagement: 9 Ways to Boost Yours + Why it Matters
In her post, Rochi Zalani emphasizes that authentic engagement is the cornerstone of effective social media marketing. She outlines nine actionable strategies to enhance audience interaction, such as understanding your audience, creating valuable content, and fostering community. Zalani underscores that meaningful engagement not only boosts metrics but also cultivates trust and loyalty among followers.
Email Marketing
11 Best Email Marketing Platforms for Small Businesses (2025)
Choosing the right email marketing platform can be a game-changer for small businesses. Samantha Bansil reviews 11 top options for 2025—including Brevo, Mailchimp, and HubSpot—breaking down their features, pricing, and ideal use cases to help business owners make smart, strategic decisions.
Who are you, and why are you emailing me? The role of email signatures in personalization
Olha Onykiienko explores the impact of email sender personalization on recipient engagement and trust. She emphasizes that using a personal sender name can significantly increase open rates, especially in B2B contexts, but cautions that inconsistency or misalignment between the sender’s identity and the email content can erode trust. Onykiienko underscores the importance of cultural considerations and maintaining authenticity when implementing personalized email signatures to enhance communication effectiveness.
Link Building
Are Reciprocal Links Worth It? An Expert SEO Analysis
Chris Hanna’s analysis on Backlinko delves into the nuanced role of reciprocal links in SEO. He explains that while reciprocal links—instances where two websites mutually link to each other—can occur naturally, deliberate link exchanges aimed at manipulating search rankings are discouraged by search engines like Google. Hanna emphasizes that excessive reciprocal linking can be perceived as link spam, potentially leading to penalties.
