Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
7 Neuro-Writing Tips for More Persuasive Content in 2025
Olesia Filipenko outlines how applying neuroscience-based writing techniques can boost content effectiveness by aligning with how the human brain engages with information. She emphasizes the use of emotional triggers, memory-friendly structure, and strategic visuals to enhance reader comprehension, retention, and action.
Want More Engagement on Your LinkedIn Company Profile? Get Less Robotic
To boost engagement on LinkedIn, brands should focus on authenticity by showcasing employee perspectives, using relatable language, and incorporating multimedia like videos and carousels. Ann Gynn explains that overly polished or corporate-sounding content can alienate users and suggests humanizing the profile to foster stronger connections. These tactics help companies stand out and build trust with their audience.
SEO
How to Rank in ChatGPT: SEO Strategies That Actually Work
Navneet Kaushal explains that to rank in ChatGPT, businesses should prioritize creating high-quality, contextually rich content that directly answers user queries. Unlike traditional SEO, which emphasizes backlinks and domain authority, ChatGPT focuses on content relevance, freshness, and trustworthiness. He recommends using conversational language, incorporating structured data, and maintaining an updated website to enhance visibility in AI-driven search results.
Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand
In her post on semantic SEO, Despina Gavoyannis emphasizes that effective SEO involves aligning content with user intent and meaning, rather than relying solely on exact keyword matches. She explains that semantic SEO requires creating comprehensive, context-rich content that addresses topics holistically, enabling search engines to better understand and rank the material. By focusing on the relationships between concepts and employing structured data, brands can enhance their visibility in search results.
Meta Tags: What They Are & How to Use Them to Boost Your SEO
Chris Hanna’s guide on meta tags emphasizes their critical role in on-page SEO, particularly in enhancing click-through rates and conveying page relevance to search engines. He outlines best practices for optimizing title tags, meta descriptions, and other HTML elements to improve search visibility and user engagement.
Social Media
The 9 Best AI Image Generators of 2025 (+ Examples)
Kirsti Lang provides an in-depth review of nine top AI image generators for 2025, evaluating their performance using a challenging prompt: “a photo-realistic Gen-Z influencer filming a selfie video.” Midway through the article, Lang highlights Adobe Firefly for its copyright-safe outputs, Midjourney for its artistic quality, and ChatGPT for its prompt refinement capabilities. The guide offers practical insights for marketers and creators seeking AI tools that deliver high-quality, usable visuals.
Influencer marketing campaigns: 8 examples that drive real results
Stacey McLachlan presents eight real-world influencer marketing campaigns that achieved significant results by prioritizing authenticity, strategic alignment, and measurable goals. She emphasizes that successful campaigns go beyond mere follower counts, focusing instead on genuine creator-brand alignment, clear KPIs, and audience targeting. By leveraging various collaboration types—from sponsored posts to co-created products—brands can effectively engage audiences and drive conversions
Email Marketing
The Ins and Outs of Email Marketing Conversion Rate
In her post, Lauren Basiura explains that email marketing remains one of the most effective channels, with businesses averaging a $44 return for every $1 spent. She emphasizes that conversion rates—typically ranging from 2% to 5%—are influenced by factors like mobile responsiveness, email design, and clear calls to action. Basiura advises marketers to focus on delivering value, timing messages appropriately, and personalizing content to improve these rates.
80 Memorial Day Email Subject Lines to Kick Off Summer
Brevo’s post shares a variety of themed email subject lines to help marketers capture attention and boost open rates for Memorial Day campaigns. It emphasizes emotional appeal—using urgency, patriotism, and seasonal excitement—as key to engaging subscribers. Subject lines are grouped into categories like sales, family activities, and emoji-enhanced messages to suit different brand voices and strategies.
Link Building
How to Use the Google Search Console Links Report
Alex Lindley explains how to utilize the Google Search Console Links report to gain insights into your website’s backlink and internal link profiles. The report provides data on top linked pages, linking sites, anchor text, and internal links, helping you assess and refine your SEO strategies. While the report offers valuable information, Lindley notes that it has limitations, such as sampled data and lack of differentiation between follow and nofollow links, suggesting the use of supplementary tools.
