Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
How To Build Content That Both Humans and AI Agents Trust
Jim Yu discusses how brands can build trust and visibility with both humans and AI systems by focusing on authority, quality, and accessibility. He explains that traditional SEO principles—like creating credible, well-structured, and interconnected content—now also influence how AI engines cite and characterize brands, making trust an essential factor for success in both search and AI-driven discovery.
Republishing Content for SEO & AI: How to Update Posts (Not Just Change Dates)
In this post, Louise Linehan explains how to strategically refresh and republish existing content to boost rankings and visibility in both search and AI results. She emphasizes focusing on real improvements—like addressing intent gaps, updating data, and enhancing structure—rather than just tweaking publish dates, to ensure lasting SEO gains.
SEO
How to Earn LLM Citations to Build Traffic & Authority
Mateusz Makosiewicz explains practical ways to get your site cited by AI assistants—focusing on freshness, data-backed content, and clear structure so you surface in RAG-driven answers. The post shows why AI citations build brand authority (even with modest clicks) and outlines tactics to earn both mentions and linked citations across platforms like ChatGPT, Gemini, and Claude.
24 Ways I’m Using AI Tools for SEO
The post outlines how AI tools are enhancing SEO by automating data-heavy tasks such as keyword research, link analysis, and content optimization, freeing marketers to focus on strategy and creativity. Michael King highlights that while AI boosts efficiency, it works best when guided by human expertise and thoughtful oversight to maintain quality and context.
How to Do Keyword Clustering & Why It Helps SEO
In this Carlos Silva post explains how keyword clustering helps streamline SEO by grouping semantically related queries so a single page can rank for multiple terms with shared intent. He outlines a step-by-step process—from collecting and analyzing keywords to building topic clusters and optimizing content—showing how this approach improves relevance, structure, and overall organic visibility.
Social Media
36 Predictions for Social Media Marketing in 2026
This post lays out 36 predictions for how social media marketing will evolve in 2026, covering major shifts across platforms, commerce integration, AI-tools and immersive experiences. Andrew Hutchinson highlights that brands should prepare for tighter convergence between content, shopping and technology—and double down on authenticity, agile strategies and platform diversification.
What Is Social Listening, Why It Matters, and How to Form Your Strategy
Social listening, as Rochi Zalani explains, goes beyond tracking mentions to uncover the motivations and sentiments behind online conversations—offering brands a clearer view of audience needs. The post outlines how to use these insights to shape marketing, product, and engagement strategies, with a simple three-step process for turning raw data into meaningful action.
Email Marketing
Plain-text vs HTML emails comparison: What to choose for your next campaign
The post compares plain-text and HTML emails, showing how each serves different goals in marketing communication. Alina Samulska-Kholina explains that while plain-text emails feel more personal and are less prone to rendering issues, HTML emails stand out for their branding, design, and interactive capabilities—making the right choice dependent on campaign objectives and audience expectations.
Step-by-Step Guide: How to Send an Email to Multiple Recipients Individually
Sending bulk emails discreetly can be done several ways, as Valeriia Klymenko explains—from using BCC for small groups to mail merge and professional email services for larger lists. The post focuses on maintaining recipient privacy, ensuring deliverability, and preserving a personalized touch without revealing other contacts.
Link Building
Journalist Outreach: 9 Steps to Earn High-Authority Links
The post breaks down how to use journalist outreach strategically to secure high-quality backlinks and media coverage. Chris Shirlow and Leigh McKenzie explain a nine-step approach—from defining your goals and identifying relevant journalists to crafting value-driven pitches and nurturing long-term relationships—that helps brands earn credible exposure and authority through PR-style link building.
