Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
How To Write Headlines That Hook: 8 Questions To Ask
Olesia Filipenko presents eight insightful questions to guide writers in crafting compelling, audience-centric headlines that capture attention and boost engagement. She highlights the importance of clarity, emotional connection, and delivering clear value to the reader. By applying these principles, content creators can make their headlines more impactful in a crowded digital landscape.
How To Adjust Your Content Strategy for Google’s AI Mode
John Iwuozor explores how content creators can stay relevant as AI increasingly influences how users discover and consume information online. She emphasizes the shift toward creating experience-driven, authoritative content tailored to specific audience needs, rather than just optimizing for keywords. The post encourages brands to focus on thought leadership and unique perspectives to remain competitive in an AI-dominated search landscape.
SEO
12 Alternative Search Engines to Try (Instead of Google)
The post explores a wide range of search engines designed to meet evolving user expectations, from advanced AI capabilities to strong privacy protections and specialized search experiences. Ana Camarena explains how options such as DuckDuckGo, Bing with Copilot, and Brave Search provide alternatives to Google through unique capabilities like private browsing and independent indexing.
The Ultimate Checklist for Selecting Offshore SEO Services
Navneet Kaushal offers a comprehensive guide to help businesses evaluate and select offshore SEO service providers effectively. He emphasizes the importance of assessing factors such as the agency’s expertise, transparency, communication practices, and adherence to ethical SEO standards. By following this checklist, companies can make informed decisions that align with their digital marketing goals and ensure successful outsourcing partnerships.
How to Create an SEO Report That Wins Trust (and Budgets)
Amanda Johnson provides a practical guide for creating SEO reports that resonate with stakeholders and drive strategic decisions. She emphasizes aligning metrics with business objectives, tailoring content to the audience’s understanding, and transforming raw data into compelling narratives. The post also offers a free, customizable SEO report template to streamline the reporting process and enhance clarity.
Social Media
21 social media analytics tools to boost your strategy in 2025
This post shares powerful social media analytics tools designed to help marketers measure performance, gain audience insights, and optimize their strategies. Christina Newberry highlights both free and paid solutions—such as Hootsuite, Sprout Social, and Google Analytics—detailing their standout features and best-use scenarios. This comprehensive guide supports data-driven decision-making across a range of social platforms.
10 Simple Ways to Find Trending Instagram Audio in 2025 (+ Get More Views)
Shea Karssing offers a comprehensive guide to discovering trending audio on Instagram, providing ten practical methods to help creators and marketers enhance their content’s reach and engagement. She emphasizes utilizing Instagram’s built-in features, such as the trending audio list and professional dashboard, as well as exploring third-party apps like ReelTrends and TrendTok.
Email Marketing
Polite follow-up email sample for a request to achieve your goals
Artem Vasin shares actionable tips for writing courteous and effective follow-up emails, emphasizing clarity, brevity, and respectful tone. He advises sending follow-ups within a few days, including context, and offering added value when possible. This post also features customizable templates and design suggestions to help users craft professional emails that achieve their intended goals.
Turn Your Email Marketing Strategy into Revenue in 9 Expert Steps
Alexa Drake outlines a nine-step framework for building a revenue-focused email marketing strategy that aligns with the customer journey. She emphasizes the importance of audience research, goal setting, list segmentation, and automation to deliver personalized, timely content. The post also highlights the need for continuous testing and analytics to optimize performance and drive long-term growth.
Link Building
How to Disavow Backlinks (+ Find Out if You Really Should)
A detailed guide explains how to identify and disavow toxic backlinks that could damage your website’s SEO performance. Carlos Silva stresses that disavowing should be used cautiously—primarily in cases of manual penalties or excessive low-quality links. This post walks through auditing your backlink profile, preparing a disavow file, and safely submitting it to Google.