Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
40+ Content Marketing Trends Experts Predict Will Matter for Success in 2025
In the fast-paced world of content marketing, staying ahead of the trends is crucial for success. Stephanie Stahl’s post on the 40+ content marketing trends predicted to matter in 2025 is a must-read for any marketer looking to stay ahead. With insights from industry experts, this post provides a comprehensive look at what’s to come in the next few years. From the rise of video content and interactive experiences to the increasing importance of personalization and AI, plenty of exciting trends are on the horizon.
7 Examples of Great Branded Content
In a world where consumers are bombarded with advertisements and promotional content, it takes something remarkable to stand out. Great branded content is the key to capturing their attention and leaving a lasting impression. Louise Linehan’s post showcases seven exceptional examples of how companies have done that successfully. These examples demonstrate the power of great branded content in capturing attention, building brand loyalty, and ultimately driving business success.
SEO
10 Effective Strategies for Using GMB Posts to Improve SEO Rankings
In the ever-evolving world of digital marketing, staying ahead of the game is crucial. One effective strategy that has gained significant attention is leveraging Google My Business (GMB) posts to improve SEO rankings. Navneet Kaushal outlines ten strategies to help businesses make the most of this powerful tool in this post. These strategies include optimizing post content with relevant keywords, using high-quality images and videos, and regularly updating posts to keep them fresh and engaging.
75 SEO Resources I (Probably) Can’t Live Without
In search engine optimization (SEO), having access to the right resources is crucial for success. Chris Haines has compiled a list of 75 SEO resources for any digital marketer. These resources cover many topics, including keyword research, on-page optimization, link building, and analytics. With these tools, you’ll have everything you need to improve your website’s visibility and drive organic traffic. Whether a beginner or an experienced SEO professional, these resources will undoubtedly become invaluable assets in your digital marketing toolkit.
SEO Analytics: The “I Can’t Believe It’s This Easy” Guide
In digital marketing, SEO analytics plays a crucial role in understanding the effectiveness of your online presence. It allows you to measure and analyze your website’s performance, identify improvement areas, and track your SEO efforts’ success. In this post, Yongi Barnard provides a comprehensive guide to SEO analytics that is astonishingly easy to follow. This guide breaks down complex concepts into simple steps, making it accessible even for beginners.
Social Media
YouTube Updates for 2025: What Marketers Need to Know
In this post titled “YouTube Updates for 2025: What Marketers Need to Know,” Michael Stelzner discusses the latest changes and updates on the popular video-sharing platform. Stelzner highlights the importance of staying up to date with these updates, as they can significantly impact marketing strategies and success on YouTube. He emphasizes the need for marketers to understand the algorithm changes, new features, and trends that will shape the platform in the coming years.
How to Create Video Ads on YouTube (+ Examples)
Are you ready to take your business to the next level? YouTube video ads are an effective way to reach a wider audience and increase brand awareness. But how do you create compelling video ads that will captivate your viewers? Sydney Go shares valuable insights on how to create video ads on YouTube. Sydney dives into the importance of understanding your target audience and crafting a message that resonates with them.
Email Marketing
How to Grow Your Business with Email Marketing Automation
Email marketing automation has become essential for businesses looking to grow and expand their reach in today’s digital age. Campaign Monitor published a post highlighting how companies can leverage email marketing automation to drive growth. The post emphasizes the importance of personalization and segmentation in email marketing campaigns and the use of automated workflows to nurture leads and engage with customers. With email marketing automation, businesses can save time and resources while delivering personalized and targeted messages to their audience.
What’s AMP Email? Everything you need to know
Are you tired of boring and static emails? Well, it’s time to dive into the world of AMP email! AMP email, or Accelerated Mobile Pages email, is a revolutionary technology that brings interactivity and dynamism to your inbox. AMP email allows users to interact with content directly within their email without opening a new tab or browser. This means you can complete tasks, respond to surveys, browse through image carousels, and even make reservations without leaving your email client. To learn more about AMP email, read the informative post by Anton Diduh.
Link Building
A Successful Link Outreach Campaign in 6 Steps (+ Templates)
A successful link outreach campaign boosts your SEO and authority. Tatiana Tsyulia outlines a 6-step strategy for effective outreach. First, research and identify high-quality websites in your niche. Then, craft personalized, compelling outreach emails. Next, offer value by highlighting mutual benefits. Follow up politely and persistently. After securing links, monitor results and maintain relationships. Tatiana includes email templates to help streamline the process. Following these steps can improve rankings and establish valuable connections within your industry.
