Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
7 Neuro-Writing Tips for More Persuasive Content in 2025
In this post, Filipenko explores how applying neuroscience principles—such as using numbered headings, posing questions, and employing vivid language—can enhance content’s persuasiveness by aligning with the brain’s natural processing patterns. These techniques aim to make content more engaging and memorable, ultimately motivating readers to take desired actions.
How To Create a Content Marketing Mission Statement in 3 Easy Steps [Examples]
In her article, Jodi Harris provides a practical guide to crafting a compelling content marketing mission statement. She emphasizes that such a statement should clearly define the core audience, the type of content to be delivered, and the value or benefit the audience will receive. This clarity ensures that content efforts are aligned with audience needs and organizational goals.
SEO
How to Improve Website Performance with a Technical SEO Audit
A technical SEO audit is crucial for identifying hidden performance issues that can hurt your search visibility. In this piece, Lauren Basiura walks readers through practical steps like optimizing crawlability, cleaning up broken links, improving mobile usability, and leveraging structured data to enhance how search engines interpret your site. Her approach offers a well-rounded foundation for boosting both user experience and rankings.
Share of Search: How to Calculate, Use, And Improve It
Mateusz Makosiewicz explains how Share of Search (SoS) serves as a leading indicator of brand demand by measuring the proportion of brand-name searches your company receives compared to competitors. He details the calculation method and emphasizes its utility in tracking brand awareness trends over time. Makosiewicz also contrasts SoS with metrics like Share of Voice, highlighting its unique value in providing early insights into market dynamics.
How to Post an Anonymous Google Review in 2025
This post breaks down practical ways users can post anonymous reviews on Google without compromising their identity. Alejandro López de Haro, the author, explains that while using a pseudonym or secondary Google account can help maintain privacy, it’s important to stay within Google’s review policies to avoid removal. He also advises businesses to treat anonymous reviews seriously, as they still influence public perception and trust.
Social Media
12 social media dashboards for reporting, listening, and more
Michelle Martin presents 12 customizable social media dashboard templates tailored to various strategic goals, such as brand awareness, engagement, lead generation, and executive reporting. She emphasizes that effective dashboards should focus on specific objectives, incorporate historical context, and provide cross-platform analytics to streamline decision-making and enhance reporting efficiency.
The 7 Best Social Media Monitoring Tools in 2025 (+ Why Monitoring Is Critical)
In her post, Rochi Zalani emphasizes the importance of social media monitoring for brands aiming to maintain active and responsive online communities. She outlines how tools like Hootsuite, Sprout Social, and Mention can help businesses track brand mentions, comments, and direct messages across various platforms, ensuring timely engagement and reputation management. Zalani also highlights the role of these tools in capturing customer sentiment and feedback, which can be instrumental in refining products and services.
Email Marketing
Smart fallbacks for interactive emails: How we handled partial HTML5 support
Rolenko Liubov and Hanna Kuznietsova explain how Stripo tackled the challenges of partial HTML5 support in interactive emails. They outline a multi-layered fallback strategy—using AMP for supported clients, HTML5/CSS3 for moderately compatible ones, and static versions for legacy systems like older Outlook editions. The piece highlights how thoughtful design ensures consistency and engagement across email platforms. Rigorous testing, they stress, is vital to maintain user experience regardless of the recipient’s email client.
7 Best AI Email Writers & Why We Chose Them
Brevo’s AI assistant, Aura, stands out for its user-friendly interface and seamless integration within the platform, offering features like subject line generation, content drafting, and tone adjustments. The article also highlights other notable tools such as Google Gemini AI, ChatGPT, MailerLite, Copy.ai, Jasper, and Writesonic, each bringing unique strengths to email content creation. This comprehensive overview aids users in selecting the most suitable AI tool for their email marketing needs.
Link Building
How Much Does Link Building Cost in 2025
Navneet Kaushal outlines how link building costs vary based on quality, quantity, and pricing models. One-time projects might cost $500–$5,000, while monthly campaigns can run up to $20,000. He stresses that while cheaper options exist, investing in quality links yields better long-term SEO value.
