Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content Marketing:
24 Experts Share How to Avoid Big Mistakes in Content Marketing
Ann Gynn states that nearly everyone do blunders, overestimations, slipups, flubs, and missteps and though we hate to admit that we make them, they turn out to be our best teachers. She brings together some mistakes and offers tips on how you can avoid them in order to excel in the world of content marketing.
How To Woo Millennials With Your Content Marketing
There are various cultural differences between the East and the West which are rather puzzling for businesses entering emerging Asian markets. Joe Escobedo, in this article, brings the most effective content marketing guide for the year 2107 which can help your business woo millennials in Asia.
SEO:
SEO Above the Funnel: Getting More Traffic When You Can’t Rank Any Higher
What could you possibly do when you can’t rank any higher on the search engine but the business demands growth? Tom Capper sheds light on the simple tactics for building relevant organic traffic by increasing the overall size of the market, rather than by trying to rank higher.
5 SEO Trends Digital Marketers Should Not Ignore in 2017
Anyone who has worked in the SEO field for a while now would know that there’s no fixed rule in the game. To consistently outperform your rival, it is necessary to master the trends as they come or be swept away into oblivion. The article states top 5 trends in SEO that will give your brand more visibility.
How to Show Up on the First Page of Google (Even if You’re a Nobody)
Around 75% of people will never scroll past the first page on a Google search. That means you cannot afford to be on the second, third or fourth page as you won’t be getting enough clicks and traffic to make SEO worth your time & money. Neil Patel tells how you can increase your ranking on the major search engines.
Social Media:
27 Social Media Best Practices to Elevate Your Presence
Breonna Bergstrom states that every social media channel is different as each one has its own guidelines and different post types. In the article she tells how you can create strong social media presence across channels and how to plan & execute better social media marketing.
The Ultimate Guide to Social Media Marketing
Jeff Bullas, in this article, states that people nowadays are a bit impatient and speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. He tells everything you need to know about how to build a social media marketing strategy to promote business.
Email Marketing:
Master the Art of the Email Marketing Campaign with These 4 Strategies
Having an effective email marketing strategy is an important tool for your personal brand in which your business can connect with your audience. There are several ways a personalized message can work for your brand. The article states tips and tactics which can help you to build more leads and customers through emails.
4 Ways to Know If Your Email Marketing Campaign is Succeeding
How do you get to know if your email marketing campaign is succeeding or not? In this article, Peter Roesler states, while it’s nice to have various metrics by which to measure an ad’s performance, the problem comes when most people don’t have a context for the data. The article shows four metrics marketers can use to see their performance.
Link Building:
How to Link From Your Content to Build Leads and Connections
Ann Smarty states that whenever we create digital content, we reference other web pages, either for further reading or to give a credit. But how many of you knew that links can provide further value for your business? The article shares few ways to help you achieve more by linking to external resources.
