We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:
Search Related News and Updates from Major Search Engine
Bing Adds Support for data-nosnippet to Control AI & Search Previews
Bing now honors the data-nosnippet HTML attribute, allowing site owners to exclude specific sections of a page from appearing in search snippets or AI-generated answers, while still keeping the page indexed. This gives greater control over what content is surfaced (e.g. paywalled text, disclaimers, user comments) without sacrificing ranking eligibility.
Google AI Mode Tailored by Your Google Activity
When you navigate to google.com/ai, you may see a notice stating that the AI mode suggestions are “Based on your Google activity,” which only appears when you’re signed in. This implies Google uses your search history and conversation history to personalize AI responses and surface contextually relevant suggestions.
Bing Tests “Shop Refinements” Above Shopping Ads
Bing is experimenting with “shop refinements” tabs placed above its shopping ad carousel, letting users quickly filter results by product type or category. This layout aims to improve shopping navigation and boost engagement with Bing’s retail search features.
Google Confirms No Change in Search Console API Speed
Google’s John Mueller clarified that the Search Console API’s update frequency and speed remain unchanged, addressing user concerns about slower data syncing. He explained that occasional fluctuations or delays are normal and not the result of any technical downgrade or API limitation.
Google’s Robby Stein on AI & the Future of Search
Robby Stein argues that AI won’t replace search — instead, it expands it by enabling new ways to query and explore, such as multimodal inputs and conversational “AI Mode.” He also suggests that SEO for AI-driven answers still hinges on creating high-quality, intent-satisfying content that aligns with Google’s established guidelines.
Is Google Testing Local Listings Without Call Button
Google appears to be experimenting with removing the “Call” button from organic local search results in its new “Web Guide” interface, while paid listings still retain it. This change has stirred concern in the local SEO community, as it could reduce direct call conversions for businesses using their Google Business Profile.
PPC Related News and Updates from Major Search Engine
Google Introduces “Grouped Ad” Label in Search Results
Google has launched a new “Grouped ad” label that replaces the older “Sponsored” tag for certain ad clusters in search results. This change aims to make it clearer when multiple ads belong to the same advertiser or campaign group, improving ad transparency and user understanding of search ad structures.
