We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:
Search Related News and Updates from Major Search Engine
Google Removes Breadcrumbs from Mobile Search Results, Simplifies URLs to Domains
Google made a change to its mobile search results by removing breadcrumbs. Breadcrumbs are the links that show the hierarchy of a website’s pages. Previously, these breadcrumbs were displayed on both desktop and mobile search results. However, Google has now simplified the URLs on mobile only to show the domain name while keeping the breadcrumbs on the desktop. This change aims to provide a cleaner and more streamlined user experience on mobile devices. It is important to note that this change does not require any action from websites that use breadcrumb markup. Overall, this update from Google is part of their ongoing efforts to enhance the search experience for mobile users.
Google is introducing updates to its “Circle to Search” tool to benefit marketers, businesses, and Android users. This tool allows users to circle, scribble, or tap on any visible content on their phone screen to conduct a web search without switching between different applications. With the implementation of expanded AI Overviews, this tool can now provide valuable insights, particularly for visual searches. These updates will greatly enhance the user experience and make it easier for marketers and businesses to gather relevant information quickly and efficiently. Additionally, Android users will benefit from the improved functionality of the Circle to Search tool, enabling them to search the web with just a few simple gestures effortlessly.
Yahoo Search Experiments with AI Chat to Revolutionize Search Interactions
Yahoo is taking a step towards revolutionizing search interactions by experimenting with AI chat within its search results. Users now have the option to engage in a chat conversation with an AI chatbot that is loaded on the right side of the search page. This innovative feature allows users to interact with the AI chatbot by simply clicking on it. By incorporating AI into search interactions, Yahoo aims to enhance user experience and provide more personalized and efficient search results. This experiment reflects the growing trend of integrating AI technology into various aspects of our daily lives, ultimately making our interactions more seamless and intuitive.
Bing Tests with Real Estate Search Filter to Streamline Property Searches
Microsoft’s search engine, Bing, constantly evolves to enhance user experience. In its latest experimentation, Microsoft is testing a new search filter menu option specifically designed for real estate searches. This new feature allows users to streamline their property searches by filtering the results based on real estate parameters. The filter option appears in the regular search menu, conveniently below the search box. By incorporating this filter, Microsoft aims to provide a more tailored and efficient search experience for those looking to buy or rent properties. This new addition further demonstrates Bing’s commitment to continually improving its search capabilities to meet the diverse needs of its users.
Google’s John Mueller Cautions: Overdoing SEO Can Lead to More Problems
In a discussion on Bluesky, John Mueller from Google shared his perspective on the impact of SEO on search rankings. He noted that while SEO can be beneficial for websites, there are instances where it can lead to more problems with search and search rankings. Surprisingly, John suggested that not doing SEO might be a better approach in some cases. It also serves as a reminder that there is no one-size-fits-all solution for improving search rankings, and each website should be evaluated individually to determine the most effective approach.
Google Tests New Trending Products Carousel on the Right Side of Search Results
Google is testing a new feature that involves placing a trending products carousel on the right side of the search results page, where the brand’s knowledge panel would typically be displayed. This means that instead of providing detailed information about the brand, Google will showcase the latest and most popular products from that particular brand. This update aims to enhance user experience by highlighting trending items and making it easier for users to discover and explore new products from their favorite brands. This feature has the potential to greatly benefit both brands and consumers alike, as it allows for increased visibility and accessibility to trending products.
PPC Related News and Updates from Major Search Engine
Google Ads Enhances Performance Max with New Advanced Targeting Options
Google Ads has announced enhancements to its Performance Max feature, providing advertisers with more advanced targeting options. With these updates, advertisers can now have more control over their campaigns, allowing them to optimize their performance to a greater extent. The improved reporting feature lets advertisers gain valuable insights into their campaign’s performance, helping them make data-driven decisions. Additionally, the smarter targeting options ensure that the right ads are shown to the right audience, increasing the chances of conversions. Overall, these updates to Performance Max will empower advertisers to maximize the effectiveness of their campaigns and achieve better results.