Google AdWords has made some tweaks in the Keyword Tool and Traffic Estimator. The standalone Traffic Estimator has been retired and with the Keyword Tool changes, advertisers can now see…
On April 24th, Google rolled out its new Penguin Update targeted at webspam. This algorithm update has been designed to tweak out the spammy pages (where there was keyword stuffing,…
Google has made two improvements to the AdWords interface so that advertisers can manage their accounts better. The Quality Score for AdWords has had three components added; and account labels…
On 19th April, the best minds in the digital marketing industry will get together to talk about the present state and evolution of digital marketing and optimization. The one-day event…
Google, continuing on its battle against spammy link/blog networks, has taken down BuildMyRank. Along with the blog network, the sites linking with it have also been penalized and some deindexed…
This is one big news – for the search industry. The Firefox browser used by 25% of internet users is going to use Google’s secure search by default. This means…
Bing has revealed in a Bing Search Quality Insights blog how the search engine cleans its search results of junk links. This is another information insight in the new series…
Google+ always had it and Twitter too, and now Facebook has joined the ‘verified accounts only’ wagon. What is Facebook Doing? Facebook will now begin verifying the accounts of celebrities…
Ever since Yahoo Site Explorer was shut down, bloggers and webmasters have been looking for alternative tools. Ahrefs.com is one of the latest tools in the link research tools arena. It…
Remarketing refers to the advertising/marketing strategy, where you try to convert a potential customer who visited your site from an Ad, but didn’t complete your goal. In other words, you…