Google has made two improvements to the AdWords interface so that advertisers can manage their accounts better. The Quality Score for AdWords has had three components added; and account labels have been launched to streamline accounts by easier grouping of keywords, ads, ad groups and campaigns.

Quality Score will now be segregated into three components:

  • Expected click-through rate
  • Ad relevance
  • Landing page experience

For each of these components, the ads will be marked as “average”, “above average”, or “below average”.

AdWords for Quality

Experts believe that these three components will allow advertisers to analyze the areas they need to optimize more. These three components will ensure that advertisers will know where the problem is and what they can do to get Quality Score up.

As Google said, “Using the status hover for a keyword in the Keywords tab, you’ll see the traditional 1-10 numeric score and new ratings for each main factor in Quality Score.”

This change will be put in action all across the globe over the rest of the week in AdWords online. API and AdWords Editor Users will have to hold their horses till the next release.

Account Labels have been introduced in Google AdWords. These have been designed to aid advertisers in manage and explore their campaign better. The Labels help the marketer to bring all the elements of a campaign together and analyze. As Google has said, “Starting this week, you can organize your account’s keywords, ads, ad groups and campaigns into custom groupings so you can quickly and easily filter and report on the data that is of most interest to you.”

Account Labels

For example retailers can now add a label of “shoes” to all shoes-related keywords, and can filter these labels on the keyword tab to only see the “shoes” keywords. So now, you can organize your campaign elements in any way you choose. The account labels will be available to advertisers in the next few days.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.