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Google has introduced new mobile search ad formats, that will be beneficial for businesses in the present smartphone driven market. The basic thought behind this is the integration of search ads with mobile apps. Google announced these new opportunities, as well as mobile-friendly ad related information along with the choice before the advertisers to send users to deep links inside an installed app. More importantly, physical proximity or closeness/ nearness to the searcher will affect the ranking of the site.
The New Google App Extensions:
Custom Search Ads for apps. When people will search within a mobile aap, then these ads will provide useful and relevant answers. With custom search ads the app developers get a chance to generate more funds.
As Google says, “Many people use Google to search for information about mobile apps. This ad format helps consumers right when they’re searching for information about an app, linking them directly to the App Store or Android Marketplace to download. We’ve recently enabled app developers to include app icons and information about the app in their ad unit so that people can make more informed decisions about whether they want to download the app.”
So, there is now the facility to directly send mobile searchers to deep link in your app, and then there are the ad ‘circulars’ where you can send the information about any ad from the desktop to your mobile phone. Here is a video to understand better:
How this helps the advertisers?
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From search results to websites, webpages, articles and products and now display ads. The +1 button is everywhere. According to Google, the +1 buttons are now available for display ads too. This means that if you are one of those, that have running ads in the Google Display Network, then your ads will now have +1 buttons and annotations. So, by +1ing your ad, people can recommend your ads’ landing pages to others.
How The +1 Will Go Viral:
Google has arranged for the +1 to work simultaneously all over the web. This means that if you +1 a Google Display Network ad anywhere on the web, then it shows up on your website, as in the number of +1s of your site also goes up at the same time. Similarly, if some one has a banner ad, then the amount of times a website is +1ed, the number would go up in the banner too.
Ads And The Social Impact Of The +1 Button:
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Webmasters can now analyze mobile users data in a much better and accurate manner. Google has rolled out a new data and analysis tool – Our Mobile Planet, that will provide access to anyone to the data and research on smartphone usage.
How The Tool Works?
What makes this site special is, that it has an interactive tool that lets people create custom data analysis charts from Google’s “Global Mobile Research: The Smartphone User & The Mobile Marketer” report, that came out early in 2011. This new tool lets webmasters do extensive research on consumer behavior with regard to search, video, social and more.
The tool will let you sample data based on-
- Penetration of consumer adaption of smartphones (The reach)
- The reason for which people are using these devices (The Why?)
- In what way are consumers are using these devices (The How?)
- What activities are people taking up on their smartphones. (The Activities)
- What is the purchasing patterns on smartphones (The Commerce)
- How are people responding to promotions (The Advertising)