Pillar pages are highly effective for boosting the SEO of your website. For creating a superb pillar page, you need to find out your existing contents which can be leveraged, find out topics that have popularity among your target audience and find the best keywords for them. There are a number of tools which you can use to create awesome pillar pages. Fanpage Karma is one of them. It can help you to not only identify the strongest channels on social media but also identify the best types of content and the ideal time for posting them.

For any SEO campaign to be successful, it is essential to gain high-quality links is essential. But acquiring these links is not a cakewalk. You will need to reach out to third parties through different outreach techniques like guest blogging, broken-link building, reference guide links, content creation & tool promotion. The ‘Skyscraper’ technique is highly effective for enhancing your website’s SERP ranking and acquiring inbound links. To implement this technique, you will have to find out contents with good rankings for one of your targeted keywords.

The number of online shops has gone up by leaps and bounds in recent years. Having the best product is no guarantee for any business to survive and grow in a market characterized by cut-throat competition. Therefore, as an entrepreneur, it is essential for you to have a clear idea of the mistakes that most e-commerce websites normally make so that you can avoid them. First and foremost, your site needs to be crawlable so that major search engines can index your content.

Content is the linchpin of all types of digital marketing campaigns. But there has a long stand argument whether long or short content is more effective. At present, the average content length of top 10 search results varies between 2000-2,500 words. Websites with older domains(10+ years) have an average length of 2700 words. On the other hand, domains that are 1-10 years old have at least 1800 words. So, there is a link between domain age and content length.

Voice search is bringing about a sea change in the way in which people interact with search engines and digital devices. In recent years, consumers have started using digital voice assistants like Google Assistant and Apple Siri. Studies have shown that at present, 77% of Americans have a smartphone and 72% of consumers are aware of the voice assistants which they have used at least once. Voice assistant adoption is highest among youngsters, households with children and families with income above $100K.

Do you want to enhance your site’s ranking on Google? If you do, then you will need to have a good know-how of the different link building strategies which you can utilize to enhance your SEO. Get in touch with people who have linked to your site in the past when you published a really good content. The presence of image snippets will make it easier for people to share your images with a link for categorization.

One of the major goals of SEO is ensuring that a website’s architecture is SEO friendly and it can be easily navigated. Internal linking is a particular SEO strategy which companies of all size and nature need to use for meeting these objectives. Internal linking refers to the activity of putting internal links which connect one page with another appropriate and relevant page on the same website. Normally, it is used in those sections of the website which can be viewed by experts like Services page, Contact Us page and About Us page.

Are you trying to handle your SEO campaign on a limited budget? Do you want your website to gain a high ranking on Google but have a cash crunch? In case you are running short of money, you can utilize a number of free SEO tools to get a good SERP ranking. Google Pagespeed Insights is an effective tool using which you can check the speed and usability of your website on multiple devices.

Are you aware of the fact that mobile devices now comprise 57% of all organic search engine visits? According to a report, 40% of people only search using their smartphones. At present, 53% of paid search clicks are from mobile devices. 3 out of 4 smartphone owners use mobile search first in order to meet their immediate needs. Almost 1/3 of all mobile searches done are related to location. 88% of people who look for a type of local business on their mobiles call or go to that business within 24 hours.

Google voice search is transforming the way users look for information which they require. Almost two-thirds of all smartphone users have used voice search to look for local business information in the last one year. By 2020, 50% of all searches will be voice based searches. Voice commerce is projected to be worth $40 billion by 2022. During the last three months of 2017, the installed base of Amazon Echo grew from 20 million to 30 devices.