Content is the linchpin of all types of digital marketing campaigns. But there has a long stand argument whether long or short content is more effective. At present, the average content length of top 10 search results varies between 2000-2,500 words. Websites with older domains(10+ years) have an average length of 2700 words. On the other hand, domains that are 1-10 years old have at least 1800 words. So, there is a link between domain age and content length.
Longer contents can help you acquire more backlinks. Articles with comprehensive content have a higher chance of acquiring good backlinks. Therefore, content with a length of around 2000 words is likely to acquire a better quality of backlinks as compared to a content of around 1500 words. Longer content also draws the attention of readers since it offers them greater value. The Return On New infographic shares valuable details about the optimal content length for SEO.