One of the major goals of SEO is ensuring that a website’s architecture is SEO friendly and it can be easily navigated. Internal linking is a particular SEO strategy which companies of all size and nature need to use for meeting these objectives. Internal linking refers to the activity of putting internal links which connect one page with another appropriate and relevant page on the same website. Normally, it is used in those sections of the website which can be viewed by experts like Services page, Contact Us page and About Us page.
But internal linking can and needs to be applied not just to the main navigation but to the whole website’s architecture for enhancing the architecture of a whole website for enhancing its visibility and user experience. This Digital Marketing Philippines infographic shares valuable insights on how you can make use of internal linking to ensure that your site has an SEO-friendly architecture and seamless navigation.