Last week, Google announced the extension of search snippets in the Google search. They also passed on the information via Danny Sullivan, a California-based technologist and journalist, that there is no requirement to update the meta description to support longer search result snippets. They said Google can handle dynamic thing like this one.

John Mueller, a Google official said that “Essentially from from a purely technical point of view these descriptions aren’t a ranking for anything. So it’s not the case that changing your descriptions or making them longer or shorter or tweaking them or putting keywords in there will affect your site’s ranking. However it can affect the way that users see your site in the search results and whether or not they actually click through to your site.”

Google recently announced that it is replacing the old PDF version of the SEO Starter Guide with a new web-based version of the guide. The PDF version was originally released about nine years back in 2008.

The update comprise combination of the Webmaster Academy and the old SEO Starter Guide PDF, which would be helpful in creating modern and search engine-friendly websites. Google said, “The updated version builds on top of the previously available document, and has additional sections on the need for search engine optimization, adding structured data markup and building mobile-friendly websites”.

Google search engine crawlers, starting from Q2 2018, will start yielding JavaScript-based web pages, without any support from AJAX crawling scheme, Google made an official statement.

It means, there will be one-notch lesser work for site owners, as now they won’t be required to provide rendered versions of these pages to Googlebot.

Google is now expanding the focus of its Google Trends, a web facility that lets anyone track what the world web searchers are looking for in both real time and non-real time. They are now going to provide even more real-time data on the popularity of search terms. The service now includes data from more Google products beyond web search with the addition of search data from verticals like Google News, Shopping, Images and YouTube.

Google Trends’ added data will allow users to explore search results in different ways than was previously possible. Below is the quick demonstration and test of the new features. Lets have a look at an example of Taylor Swift.

With the launch of Firefox Quantum, Mozilla released the most important update to its browser. Its lighter, faster and you should definitely give it a try. Other than the improved browser, you’ll also notice another change: Google is now the default search engine again.

Mozilla announced that they have terminated their search deal with Yahoo and the new version of their browser, named Firefox Quantum (Firefox 57) which is 2X faster and consumes 30% less space will feature Google as the default search engine.

Google is updating and working on the look of its product-oriented knowledge panels on mobile to show even more details about the particular item or product in the search results.

In an example by Vlad Rappoport (the image below), the shopping knowledge panel has a blue header providing details about the product and a new carousel featuring third-party editorial reviews and separate tabs for stores in addition to reviews with a number of different options and features, like videos, to provide a one-stop resource for product info.

It has been confirmed by Google to Search Engine Land that the way info command is displayed in the search, has been changed. The info command is the search operator that provides you with more details about a website.

Earlier, the info operator would produce the snippet, along with additional links to find more operators that show links to the site, the Google cache link, similar sites to that site and more.

However, now Google only shows the snippet, and the entire other section has been removed.

A recent study by Internet Marketing Ninjas suggests that upto 30% results ranking on pages 1 and 2 of Google Search are not clicked at all. Here are some surprising…