Google has confirmed that a major core algorithm update was released last week. Such an update occurs many times in a year which might bring one or more changes to search results. Google didn’t specify as to what changes had been implemented since it could be anything from changes aimed at specific enhancements, to broad changes which can affect all search results.

Sights can witness or improve as a result of the changes which have occurred which Google says is normal. It sounds as though rankings can fluctuate according to the way pages should be ranking before this update. In case your rankings drop after this update, Google states that there is no particular “fix” other than to keep “building great content”.

Google’s AMP(Accelerated Mobile Page) team has launched a new feature named Render on Idle. It has been specifically designed for increasing ad impressions per page by speeding up ad load when an ad is increased ad impressions per page by speeding up ad load when a user doesn’t take action on any user.

Render on Idle is available to publishers who are using DoubleClick AMP ad tag or any ad network which implements Fast Fetch, an AMP-specific mechanism which lowers the likelihood that users will see empty ad slots for allowing ad requests to happen since page count is rendering. Ads render just before the ad slot is in view.

The AMP team has stated that publishers testing the feature has seen an increase in impressions per page and offers just .5% increase in clicks and viewable queries by being able to provide ads when a user’s browser is idle with Render on Idle. Publishers who are sensitive to viewability rate need to set data-loading strategy for keeping current viewport offset & disable idle render.

In a webmaster Hangout, Google’s John Mueller discouraged the use of Google Search Console’s URL Submit Tool. He also mentioned interesting facts about how Google indexes websites. He suggested interesting ways to ensure that new content is crawled properly and indexed first.

John Mueller addressed the common problem of Google not picking up content as promptly as a publisher wants to. He blamed publishers for this problem. If Google isn’t indexing your content, then it isn’t Google fault. It is the publishers fault in case it isn’t indexed and the publisher needs to find out the reason why it’s not being indexed.

John Mueller provided a number of suggestions for identifying the reasons behind Google not indexing content and provide solutions to ensure Google indexes it.

Google’s Gary Illyes has stated that a substantial number of sites will migrate to mobile first index in the next month & half. He also announced Google’s upcoming plans for mobile-first index.

The last official announcement from Google about mobile-first indexing was during last summer, when Google’s John Mueller stated it was rolled out for individual sites which were ready. They initially planned to ensure that all sites migrated to mobile-first index by the start of 2018. However, the goal hasn’t been met.

Google has also stated that it won’t announce when migration to mobile-first index is complete. But after Illyes’s keynote at Pubcoin, it has become clear that the new index might never be rolled out for all sites.

Google has discontinued its support for news meta keywords tag. They introduced the new meta keywords tag particularly for news publishers in 2012 and discontinued supporting it a few months ago. Since Google didn’t announce about this change, publishers have continued using it. Usage of news meta keywords tag won’t help Google to understand the content of your news. This is because Google ignores it in the same way they ignore normal meta keywords tag. Though keeping them on pages is fine, Google doesn’t use it for Google News as it used to.

Yet another innovative approach that was updated months ago by Google to provide an incredible means of learning for people who want to dig deep into the information about a particular name or subject but at present it still belongs to the very new category. Moreover google brings out the very new ‘Google Trending Panel’ that helps in setting a different standard for the quick knowledge grabbing.Well, if you ask me what else is there with this topic,have a look at the below points.

You will be amazed to know how google brings in the most fresh way of recording the recrawl limits. Buzzing off the traditional way of grabbing the google Recrawl analytics, this mod way of putting up an easy allowance to set the Recrawl limits has its own perks. Moreover, google has set the search console interface points in accordance to the URL’s that are suppose to be resubmitted to google. With this note lets see what is the defi nation and the other benefits of this brand new updation.

SEO professionals, web developers, and webmasters now have access to a new feature in the well-known website auditing tool Lighthouse. Google announced yesterday the addition of a new “SEO Audits” category to its extension. You will gain access to the new audit category through the “Options” button in extension.

Google has released a new Google Search Console beta which is live for everyone, including those who haven’t received the email notifications.You just need to go to https://search.google.com/search-console and click on the top right where “search properties” is mentioned. You will come across a few verified sites here.

However, you may not see the link from the old Google Search Console to the new one as of now. This is because Google is attempting to limit the traffic to the new one in order to acquire a handle on it.