Google has created a new JavaScript SEO video series exclusively for web developers and SEOs. In this series, Google assists users to create web apps through the use of JavaScript.
To track all the data for a whole domain, Google is introducing ‘Domain Properties‘ in Search Console.
This update consolidates http, https, www, and non-www into a single property, to get an aggregate view of your site’s performance and errors/warnings in a single Google Search Console property.
In the constantly evolving digital world, there exists a great plethora of new and innovative platforms for the business owners to move their industry forward.
Truth be told, mobile web is the most widely used platform which is not only fast, but also engaging.
Google has rebuilt its mobile web speed tool to help business owners build a faster site and deliver the kind of mobile experience that audiences expect today.
Danny Sullivan, Google’s Search Liaison has published a number of tweets on new updates to search algorithms. Quite a number of website owners and SEOs have come across the rise and fall in search traffic over the last couple of weeks. This has caused speculation regarding what is exactly happening on Google’s search algorithms. Given below is a short summary of what Sullivan tweeted.
Since July 2015, Stone Temple has followed more than 1.4 M questions, keeping a track of the exact number which have results based on Knowledge Graph, featured snippets and improved snippets regularly in search results. Stone Temple used the same questions for all their studies.
All these questions were chosen since it seemed that they could be answered either through a featured snippet or a Knowledge Graph result. All the questions looked for a plain answer based on facts. There are a number of terms which you will have to understand before you go through the data. Some of them are mentioned below-
Google’s Danny Sullivan affirmed that an algorithm update had taken this place last week. He stated-
“Our core algorithm is updated all the time. For major updates, we’ll continue to share about those on @searchliaison, as we have been. We haven’t had a major update of that nature, but we did have a smaller one this week.”
In a Google Webmaster Central Hangout last week, Google’s John Mueller suggested that website owners who have been affected by August core algorithm update should focus on content relevance. For dealing with such core algorithm updates, Mueller stated that it was not just about resolving specific issues. Instead, Google is more focused on the relevance of content to the queries of searchers.
On Tuesday Google announced that auctions conducted on search partner sites can utilize Smart Bidding rather than smart pricing once an advertiser has a conversion tracking set up.
Why is it important to you?
Google states that Smart Bidding can provide better performance since it includes contextual signals for optimizing bids for all auctions. Smart pricing, which has been utilized for manual bids for search partners, focuses on signals like keyboard lists or concepts which initiated the ad and the page type on which the ad was displayed.
Google’s Webmaster Trends Analyst John Mueller announced on twitter that Google would now convert PDF documents, along with other forms of document like Word and Excel, into HTML formats for better search indexing of the documents.
Mueller’s Tweet said, “FWIW we convert PDFs & other similar document types into HTML for indexing too, so theoretically there wouldn’t be too much difference.”
In continuation to its Beta exploration of new Search Console, Google has come with up with a few more features to the new interface. Google designed the product to facilitate cooperative team usage and transparency of action history. The Search Console has been worked upon to offer better history tracking, with the spirit to enable all the users to see critical site messages.