The latest update from Google is the addition of a hyperlink to the main brand’s site when the Search Engine giant displays the knowledge graph in the search results as reported by Search Engine Land

Google Puts In Site URL In Knowledge Graph Box

This means, users looking for brands, like [pbs], [bbc], [fox news], [yahoo] and so on, will now be finding a clickable URL (hyperlink), just beside the site name, and near the company description.



Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.