Suppose you spend a lot of money and time on building a website. Do you know whether the architecture of the site and the design are the best in terms of giving the best return or getting the visitors to take the action that would lead to a conversion?

Back in the old days, people had to be arranged and pay them to browse a web site for their feedback. Such an approach was not only time-consuming but expensive too. On top, the results were not so accurate or representative enough. The sample size was small, and most people changed their behavior when they were under observation.

These days, people can use heatmaps to find out whether visitors are going for the call to action or not. It is now possible to tweak the copy and the layout for optimizing conversion in real-time. Many eCommerce SEO service provider companies use this to improve results. For more info on the best eCommerce seo services you can visit

Heatmaps are usually generated through click tracking software. It translates the place where a visitor points the cursor or clicks the mouse button to represent a two-dimensional color-coded visual. There are two basic types of tracking. The first one is eye-tracking, and the second one is mouse tracking. The latter is more in use.

Heatmaps can help to improve SEO in the following ways:

To Understand What Users Want

Suppose you would like to know what visitors like to have more on the web site. You will need to pay attention to what they click on and how far do they scroll down a particular page. Heatmap analysis helps to understand where exactly people are searching for more information. It is based on what they are clicking on. In many of the cases, new opportunities have been linked to useful and relevant content on the site. Accordingly, the content might be moved higher up on a page because of its relevance to users.

Influence On Content Strategy

Depending on what visitors click on, it is possible to find content strategy opportunities. It is especially true when analytics data is compared with heatmap data. It can reveal the trend like the most used filters to narrow down on certain products, perhaps on a page.  When such data or information is compared with paid search data, a thorough keyword search might reveal that perhaps visitors were not only using the filter to narrow down to the products but also using it to conduct searches. Similarly, things might open up a new content idea along with keyword opportunities to continue bringing in relevant users to the client’s web page using paid search and SEO.

Make The Site As Easy As It Can Be For Use

Simple is not bad. Take into consideration the web sites or the products that you love. At times, people love something since they are easy to find. In fact, these are so simple that there is no need to think of them too much. In fact, in many cases, it happens to be the best practice. The heat mapping technique allows seeing how people are interacting with the web page more clearly. It also helps to identify potential snags that might be affecting the conversion rate negatively.

Ideal Content Length and Structure

At times, it is best to have long content. On other occasions, a concise and short page having to the point information might be enough. After all, every audience, industry, and customer base is different. Hence, it is not possible to apply a broad directive to every website in the world simultaneously. However, it always helps to use tools to check what the target audience wants.

Page Structure And Elements

Other than length, other elements also need to be taken care of. It implies that there is no general consensus regarding the best way to structure the content. There exist a lot of factors that determine the ranking and extend a great user experience. It suggests that there are numerous opportunities for improving the site.

Using Heatmaps For Improving Internal Links

Internal links can work wonders for a site. They help to establish hierarchy and also help search engines to crawl the content. The internal links assist in adding value to the site.

Navigation and User Flow

Each of the website pages must fit into three stages, namely awareness, consideration, and action. Although this is a simplified version of the buying process, visitors might need to visit more than three pages before converting.

Image Placement

Images are an essential part of any web site. Content with images gets almost 94 percent extra views than those without. Studies have revealed that almost 80 per cent of the visitors are more likely to read a document having relevant visuals.

Boosting Conversions

The location is a significant factor in terms of how many visitors might notice and click a CTA. Surveys indicate that 80 percent of visitors pay attention to above the fold. Therefore, placing the essential buttons above the fold is a good strategy.

It is difficult to measure engagement. However, it is possible to provide a positive user experience as much as possible for every content on a web site. Heatmaps can help to understand user interactions. They allow monitoring elements that may not be functioning as expected.


Above mentioned methods are the nine ways to improve your SEO for an eCommerce business using Heat waves that can help to improve the overall results. Today in this competitive world it is very important that you should be ahead of your competitors in terms of your business website, branding, visibility etc. These methods will not only help to track things on your website but will also let you know the errors and technical glitch your user faces while visiting your website. This will help to improve an overall user experience of your eCommerce website that will help you to increase your conversions and revenue.


Digital marketer who has been associated with Brainvire for many years. He holds expertise in eCommerce SEO services. Steve, in his free time, enjoy writing in depth articles on the trends in the digital world.