With the growing usage of assistants like Google’s OK Google and Microsoft’s Cortana, many people have started acknowledging the convenience of using voice search. Voice search is making a significant impact on SEO and SERPs. Voice search loads 52% faster in comparison to text-based search. Quick loading websites consequently have a higher ranking in voice search. Voice search results include HTTPS links on the first page. Addition of HTTPS boosts a website’s chances of getting a top ranking.
Google voice search gives precedence to concise answers. The perfect length of each result is 29 words. Therefore, to attain desirable results in voice search SEO you need to keep the snippets below prescribed length. The voice search algorithm of Google focuses on high authority and trusted domains.
The MarketingProfs infographic shares valuable insights on how you can optimize your results for voice search.