Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Creating content isn’t enough; you need to amplify it. Evaluate your content strategies and recognize the places that can help you strengthen your content marketing. Take a look at your analytics and put your effort toward the strategy that can work for your brand. Read this post by Sarah Smith to know some steps on how you can strengthen your content marketing strategy.
Do you want to know how to create well-planned and relevant social media content? For this, you need to define a goal for your social media efforts. Without a goal, you can’t assess the success or failure of your content plan. Try to engage various internal stakeholders to create a collaborative risk mitigation approach. Read this post that highlights some crucial ways on how you can create a well-planned social marketing and content plan.
Local SEO increases search visibility for businesses that serve their communities face-to-face. For a successful SEO, you need to set a baseline and goals to measure the progress of your local SEO campaign. Conduct a local SEO audit to see the overall health and what is affecting the ranking of your website. Also, find the right keywords for local search results. Read this post by Peter Roesler to know some more tips on local SEO.
Creating SEO Brand-friendly content requires time and efforts. When you publish a piece of content, it should cover a specific topic in-depth, be well-written and provide value to the reader. Understand the searcher intent behind keywords you want to use. Create blog posts and other types of content that solve problems or answer questions of your audience. Read this post by Jill Kocher Brown to know some tips on how you can create SEO Brand-friendly content.
There is no doubt that writing great content is crucial to your website success in search results. Optimization plays an important role, but without content, you have nothing. Include local keywords into your title and meta description. Add location-specific pages to your website as this will allow the use of more local keywords for each specific branch. Read this post by Kevin Payne to find local SEO tweaks to skyrocket your website traffic.
Social Media Marketing
Social media ROI is a metric showing how much value you generated with your social media investments. First, you need to identify the opportunities that you want to take advantage of and plan what needs to be done. Start by identifying what business goals social media can help you achieve. Make sure your content on social media resonates with your target audience. Read this post by Shane Barker to know how you can maximize your social media ROI.
The first step is to collaborate with your team on the particulars of the campaign. Whatever the campaign is, understand the end goal. What action do you want the user or follower to take when they see your post? The next part of the planning process is to focus on plotting the type of content you plan to publish. Read this post by Anna Sonnenberg to find out ways to create a winning social media campaign.
In the modern age, you need to create email marketing campaigns that truly connect and work with each recipient interest. To make your email marketing campaigns successful, and entice more consumers to your business, you have to provide them useful and relevant content. Try to make the subscription process simple and straightforward as much as possible. This post shares helpful email marketing tips that really work.
One of the significant trouble making marketing outliers is Mega spenders. These mega-spenders are the unauthorized resellers of products. Their purchase shows up across online marketplaces or international markets, which is a big problem for fashion and luxury brands in particular. Another outlier is Influencers and Detectors they are non-purchasers who pressure or punish your company with their behavior. Chad White talks more about trouble-making marketing outliers in this post.
Broken link building is an effective SEO strategy because it benefits both marketers and publishers. First, you must know how to find and qualify sites that may have valuable backlink opportunities. Second, you should also know how to check for broken links on the websites you find. Identify websites that fit two criteria: the site has a broken link, and the website is one that you would like to link back to yours. Read this post by Connor Lahey to know more about broken link building.