Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content
In today’s digital age, distributing your brand’s content is crucial for reaching your target audience and increasing brand awareness. There are numerous free or low-budget ideas available that can help you effectively distribute your content. Ann Gynn shares 19+ ideas that can be easily implemented. Some of these ideas include utilizing social media platforms, guest blogging, email marketing, creating infographics, repurposing content into videos, and collaborating with influencers. By implementing these strategies, you can ensure that your brand’s content reaches a broader audience and drives engagement.
3 Sound Ideas for Building Audio Into Your Content Strategy
In today’s digital landscape, audio content increasingly effectively captures the audience’s attention. Dawn Papandrea highlights several strategies to enhance your content strategy with audio. She suggests creating a podcast that leverages storytelling and conversation to engage listeners. Another recommendation is integrating audio interviews with industry experts into your blog posts or articles, adding credibility and new perspectives. Additionally, Papandrea advises using audio snippets or soundbites on social media to boost engagement and reach further.
SEO
12 Types of SEO Services That Complete The SEO Strategy for Your Business
Search Engine Optimization (SEO) ensures that your website is visible and ranks higher in search engine results. To fully optimize your website and enhance its visibility, it is important to consider the various types of SEO services available. Navneet Kaushal outlines 12 types of SEO services that can help complete your SEO strategy. These include keyword research, on-page optimization, link building, local SEO, mobile SEO, content marketing, and more.
Stop Overcomplicating Things. Entity SEO is Just SEO
There is a tendency to overcomplicate things in search engine optimization (SEO). However, the truth is that entity SEO is just SEO. In a post, Si Quan Ong highlights the importance of focusing on the basics instead of getting caught up in complex strategies. By understanding that search engines are ultimately looking for relevant and high-quality content, we can simplify our approach to SEO. Rather than obsessing over algorithm updates and technical tactics, creating valuable content that appeals to both users and search engines is more effective.
Build a Search Intent Dashboard to Unlock Better Opportunities
A comprehensive understanding of search intent is vital for thriving businesses in today’s digital landscape. Search intent refers to the underlying motivation or purpose behind a user’s search query. By building a search intent dashboard, businesses can unlock better opportunities and optimize their marketing strategies accordingly. In a post, Scott Taft emphasizes leveraging search intent data to gain a competitive edge.
Social Media
Feel Good Friday: 15 Fun Social Media Post Ideas for Fridays
In today’s digital age, social media has become integral to our daily lives. Businesses and individuals alike use these platforms to connect, engage, and share content with their audience. One popular trend that has gained traction is the concept of “Feel Good Friday.” This is a day when people share positive and uplifting content to brighten up their followers’ day and kickstart the weekend on a positive note. Rob Pugh shares 15 fun ideas for social media posts specifically tailored for Fridays. These ideas range from sharing inspirational quotes and funny memes to hosting giveaways and conducting polls.
How to Make the Most of Instagram Carousels in 2024 [GUIDE]
Instagram carousels have become a popular feature for users to share multiple photos or videos in a single post. In 2024, it is important for businesses and individuals to make the most of this feature to enhance their Instagram presence. Colleen Christison’s post provides valuable insights and guidance on effectively using Instagram carousels. One way to maximize the impact of carousels is by telling a story or sharing a step-by-step process through sequential images. This not only engages the audience but also allows for more detailed content.
Email Marketing
The 7 Best Free Email Marketing Services in 2024
Kiera Abbamonte highlights the seven best free email marketing services in 2024. These services offer a range of features and tools to help businesses effectively reach their target audience through email campaigns. Some of the top picks include Mailchimp, known for its user-friendly interface and advanced automation capabilities. Another popular choice is Mailchimp, which provides a comprehensive email marketing platform with contact management and A/B testing features. With these free services, businesses can leverage the power of email marketing to engage with their customers and drive conversions.
How to Write a Marketing Email: 28 Tips for Writing Compelling Email Copy [+ HubSpotter Insights]
Several vital tips can help you craft compelling email copy when writing a marketing email. Lindsay Kolowich Cox shares 28 valuable insights for writing effective marketing emails in a blog post. Some tips include personalizing the email to the recipient, using clear and concise language, creating a compelling subject line, and including a call-to-action that encourages the reader to take a specific action. It’s also important to segment your email list, tailor the content to each segment, and test elements like subject lines and CTAs to optimize your email performance.
Link Building
10 AWESOME Link-Building Tools
In the world of digital marketing, link-building is a crucial strategy to improve website rankings and increase organic traffic. Several link-building tools are available to make this process more efficient and effective. Brian Dean provides a comprehensive list of 10 awesome link-building tools in his blog post. These tools offer various functionalities like identifying broken links, analyzing competitor backlinks, finding guest blogging opportunities, and tracking link-building progress. By leveraging these tools, digital marketers can streamline their link-building efforts and achieve better search engine optimization and online visibility results.
