Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Top-of-Funnel content delivers a solid foundation for successful SEO by answering questions, driving organic traffic, ranking well, internal linking, backlinks, and more ranking factors. Marketers publish content at the top of the funnel to reach a vast pool of potential customers. Ensure you apply specific – measurable – goals to every piece of content so you can track the performance over time. Read this post by Michael Brenner to know the importance of Top-of-Funnel content.
HubSpot’s report reveals that content creation is a major priority among marketing teams. Now, more brands are producing content that aims to widen their reach, attract more audiences, and increase revenue. Stick to a consistent content schedule to create a better customer experience, and establish credibility and trust with your brand. In this post Zexprwire shares some tips to help you beef up your content marketing strategy.
Search Engine Optimization has gone through numerous changes over the last decade, from simple site optimization for the desktop to a complex and ever-evolving process of enhancing the content. Google’s search engine uses very sophisticated algorithms to help rank websites. Google uses machine learning to track user searches and see what content people find most relevant to a specific search. They use this data to adjust their website rankings. Read this post by Diana Hope that discusses the importance of Google’s AI SERP Algorithms to building SEO strategies.
Most small business owners neglect their company website. For whatever reason, graphic design gets overlooked when it comes to marketing strategy. Instead of just having a website to have one, focus on how you can use it to achieve your company’s goals. Experts say everyone has 30 seconds to make an impression. This is where you need to think about using your 30 seconds to get the result from your SEO and website. Dan Martin talks in this post about the impact of graphic design on SEO.
If you rely on people to find you through a Google search, search engine optimization needs to be at the top of your list. Use correct Meta tags to ensure that browsers function and display your content as they should. Produce highly relevant and quality content, which is the number one approach to your search engine rankings. Read this post by Michael Austin to know more effective ways to enhance your website ranking.
Social Media Marketing
Social media marketing becomes overwhelming and confusing for many marketers. The most appreciated aspects of the current social media marketing landscape is a matter of timing. Your time will vary for posting, but you should experiment with scheduling posts for different times of the day and night. Read this post that highlights the importance of timing for your social media marketing campaign.
Implementing the right social media marketing strategies for eCommerce is a great way to accomplish various marketing goals. The best thing about social media for eCommerce is that it helps to engage with people at almost any lifecycle point of the customer. The best way to approach social media marketing is to use a combination of organic and paid methods. In this post, you will know how to master social media for eCommerce to win more customers.
Email automation is a way to send emails to your customers as a sequence, with specific time intervals in between them. There are different email automation software tools you can use to achieve great results, and the best option is eSputnik. An email automation service provides a wealth of impressive marketing tools for several businesses, including e-commerce businesses. Read this Samuel Odamah post to know the importance of email automation for e commerce.
Email marketing has a unique set of challenges, but when you learn how to turn the stumbling blocks into stepping stones, it is a surefire way to win over customers and generate plenty of business. They sometimes fail because of the inability of their marketer to chalk out a robust email campaign strategy. They may also fail if your subject line doesn’t give people a good reason to open your email. Read this informative post by Thomas Griffin that tells why your email marketing isn’t making sales.
Link building is one of the hardest parts of SEO. Take the time and send out custom emails; just as mentioned in the post, you will see your success rate for link building should shoot up into the double-digit percentile. The primary goal is to look for links because people are more engaged when publishing articles versus modifying older ones. Read this great post by Neil Patel to find the easiest way to get new link opportunities.