Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
Understanding your audience through the entire customer journey will give you a better understanding of what content is needed at any given point along this path. Marketing and sales – go to your target demographic, then find out where they are at in the journey of life. What stage is this step on their path? How can you best approach them through marketing or sales strategies that will cater specifically to their needs? Read this post by Christina Del Villar to know how to align customer journey and content strategy to get the most bangs for your content buck.
Why is curated content considered so important for marketing strategies? Sharing information from other creators keeps your audience engaged and learning every step of the way. Content curation tools can help make finding and sharing that content easier, which is why it’s essential to learn how they work. Some content curation tools are available for both desktop and mobile, making them easy to use cross-platform. This post by Haley Walden shares six content curation tools for your digital marketing strategy.
Google SEO tools are the backbone of any successful business in this current competitive environment. There are hundreds of great SEO Chrome extensions that can greatly assist you in conducting an SEO audit. Chrome Web Developer is a tool for website developers, but it also contains a wealth of SEO information for SEOs. Read this informational post by Olga Zarzeczna that talks about 65 tools for SEO auditing.
In order to stay competitive this holiday season, your long-term SEO strategy should be followed during the time too. That means that you need content that is fresh and well optimized for search engines and provides a great user experience by having sites with an intuitive design, high-quality codebase, etc. Update your old holiday gift guides with your newest products, rewrite seasonal copy from your brand’s social team, and find refreshed images. This Alex Jue post shares the ten best holiday tips to prepare your site for this upcoming season.
Competitor Analysis is a crucial component of any SEO campaign. It allows the user to see what kind of content their competitors are producing and how it’s performing in search engine results pages. Competitor analyses allow us insight from our rivals that we would not have otherwise; this helps optimize our digital marketing campaigns according to what has been successful with others who provide similar services/products. This post shares some great tips on how to do competitor analysis in ten easy steps.
Social Media Marketing
Social media marketing is considered to be the most influential form of marketing done through social media. Companies that are advertising a product or service tend to use unidirectional advertisements and multi-directional ads that connect with their audience on many levels and in various ways. Benchmarking is one of the most important aspects of marketing, and it requires you to keep an eye on what your competitors are doing. Read this post by Hannah Skentelbery to know the most effective local strategies for local business.
For Instagram, you can enhance the performance of your posts by using hi-res photos and relevant hashtags. Always be mindful when posting to social media about what’s going on in other parts of the world so that you don’t come off as insensitive or ignorant. One of the most important things to consider when tweeting is using only as many characters in a tweet as necessary. A good rule of thumb is not exceeding the 280 character limit, but even less than that will help you appeal and engage with more users on Twitter. This post by Kelly Groover share useful tips on what you should post on different social media platforms.
Email marketing is a powerful tool to get your message in front of thousands or even millions. Your goal should be to inspire customers by breaking out of their inboxes and stepping into your world. But how do you know if it’s working? You need to audit and evaluate the current strategy, looking at different parts such as copy, CTAs, list size, and analytics. Read this useful post by Thijs Messelaar to know how to perform an email marketing audit.
Emails are so much more than words and pictures. Using an HTML email template can add a whole new level of personalization to your messages, from how they’re formatted to the content inside them. An HTML email template is a powerful tool that allows you to create clear, consistent, and visually appealing emails. Rows allow for the organization of large chunks of text or information with containers, infographics, tables charts. In this post, Mariya shares eight reasons to use an email template.
Many people don’t know the importance of tracking their competitor’s backlinks, but it can be a huge win for your SEO game. When you’re looking through your competitors’ sites and trying to find some quality links that will help boost yourself up in Google rankings, look out for those pages on top websites where users recommend great content related to what niche site they were just browsing at the time. Read this post by Aleh Barysevich to know the best SEO link-building strategies.