Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
In recent years, publishing content has become a vital part of many businesses’ marketing strategies, and for a good reason. The idea is to make and share high-quality content, which will help you connect with new customers and keep existing customers returning to your website to consume more. The success of every campaign hinges on the quality of your content, so develop topic ideas, influenced by industry trends, buyer needs and product roadmaps. Read this post by Michael Brenner that shares some ideas by which you can improve sale.
For businesses of all types, content marketing is the most crucial channel than the others. Whether it’s customers, leads, audience, or something else, content marketing has become such an effective way of reaching and converting the customers into buyers. It’s a great way to show what you do, explain it, show it, and demonstrate why it’s the best solution or product. Check out this post by Adam Smartschan to know more about the content marketing best practices for 2021.
The primary reason for the confusion between SEO and content marketing is that there’s a fair bit of overlap between the two. SEO refers to everything you do to make your site rank higher for relevant terms in search engines like Google. Content marketing, on the other hand, involves creating pages on your site that your audience will find interesting and using those pages to move potential customers through the sales funnel. So, the fact is that SEO and content marketing are not just connected but also codependent and mutually complementing. In this post, Ana Hercigonja talks about the difference between SEO and content marketing.
SEO KPIs are specific metrics used by marketing professionals to measure the performance of their website for organic search results. These SEO metrics help them to understand their campaign performance, track changes, and stay on top of how algorithm updates affect their websites. Therefore, measuring your results is an essential component of any SEO campaign. Check out this informative post by Rebecca Riserbato that talks about SEO KPI’s.
SEO needs to be maintained throughout the lifecycle of your website. Several fractions are altered during a redesign, including code and pages. First, you need to figure out exactly where your existing website stands in terms of performance and SEO goals. The next step is to go through your existing website’s analytics data to identify which pages have the most value. Read this post by Andrej Kovačević to know some more ways which you can use to redesign your website without affecting your SEO.
Social Media Marketing
Social media marketing is a crucial way to reach your customers, gain valuable insights, and grow your brand. With nearly half of the world’s population using social media platforms, they are the place to reach new and highly targeted potential customers. Also, with an active social media presence, you can build relationships with your audience. Read this post by Jen Gutman to know the importance of social media marketing.
Social media advertising is advertisements served to users on social media platforms. With more than 2 billion monthly users, Facebook hosts over a quarter of the world’s population, providing advertisers with an unparalleled opportunity to reach virtually anyone and everyone. Facebook allows more advanced targeting than any other advertising platform. In this post, Haley Walden highlights some essential facts about social media advertising.
Email marketing is an age-old strategy that still effectively helps businesses to convert their prospects as well as engage with their customers. If used methodically, it can offer a massive return on investment. It’s essential to get creative when thinking of a subject line to ensure that it isn’t just clickbait but persuasive enough to encourage readers to open your email. Read this insightful post by Madeleine Streets that explains some useful strategies related to email marketing.
In email marketing, two signup methods are available that are single opt-in and double opt-in. Both are easy, secure ways to collect new contact information and engage your audience. To implement double opt-in, you need to explore how to add the double opt-in process through your email management tool. Check out this post by Laura Sheptoski to know more about the double-opt-in best practices.
Link building describes the actions taken to increase the number of backlinks pointing to pages on a website. One of the easiest ways to gain a link is to ask for it. When you ask, consider what the person you are asking needs and try to develop an approach strategy based on that need. Local and national organizations are also the best source for both networking and getting relevant links back to your site. In this post, Jill Kocher Brown shares some ideal steps for building quality links for SEO.