Twitter has announced the beta launch of Promoted Video to help brands in uploading and distributing their videos on the Twitter Network.

Twitter Introduces Promoted Video in Beta, Also Expands Native Video Testing

Promoted Video is an extension of the Twitter Amplify program, with an addition of new set of video tools for uploading and distributing videos. Twitter is giving advertisers a Cost Per View ad buying model. This means that advertisers will only be charged when a user plays the video ad.

They will also have access to robust analytics, with completion percentage and a breakout of organic versus paid video views for measuring the effectiveness and reach of their content.

Additionally, Twitter is also expanding its native video testing solution with verified users and select content publishers. Twitter also said that the main aim is to bring more video into timelines of users for the creation of a richer and more engaging Twitter.

Twitter Introduces Promoted Video in Beta, Also Expands Native Video Testing

Twitter explained that they are excited to be offering brands, subset of verified users and publishers the option of sharing organic and Promoted Video on Twitter. For people who wish to partner and use native video, all they need to do is contact their account representative and get all the information regarding it.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.