Here we are again with our weekly Digital Marketing updates.
What’s in for you this week?
Google Updates the Structured Data Developer Page for Recipe Text and Videos
The average clickrate for the first position in Google is 28.5%, suggests SISTRIX study.
New Feature Add-Ons by Google for Responsive Search Ads
‘Enabling Dishonest Behavior Policy’ Updates by Google Ads (August 2020)
How to use PID controllers to diversify different types of content on the home feed?
Enjoy getting up to date with what’s happening in our industry.
#digitalmarketing: Google Updates the Structured Data Developer Page for Recipe Text and Videos
The general structured data guidelines by Google are required to be followed in order to allow the structured data to be suitable for insertion in the Google Search results. The websites that encroach upon these set content standards may be given a comparatively less constructive ranking.
These pages or websites might also be marked as disqualified for rich results in Google Search. This is done with the purpose of keeping up with a high-quality search experience for the users. Learn in detail about the guidelines to be followed:
#digitalmarketing: The Average Clickrate for the First Position in Google is 28.5%, suggests SISTRIX Study
The Google Click-through rate tells you about the number of people who click on each spot, according to the percentage of all clicks.
In accordance with the results of deep analysis of Google CTR by SISTRIX, it has been analyzed that the first position in Google has an average click rate of near about 28.5 %, but the percentage falls rapidly beyond that. An average of only 2.5% of people click on the result in the tenth position.
#ppc: New Feature Add-Ons by Google for Responsive Search Ads
The use of machine learning plays a major role in reaching potential clients with relevant messages using the responsive search ads technique. It has been noticed that the addition of responsive search ads to the ad group by the advertisers see a 10 % boost in conversations and clicks.
To assist the advertisers in magnetizing customers in a highly efficient manner, new feature add- ons for responsive search ads are introduced in order to make the process easy to manage and highly relevant. Learn more about the latest addition to the responsive search ads features by Google:
#ppc: ‘Enabling Dishonest Behavior Policy’ Updates by Google Ads (August 2020)
In August 2020, the internet users will be served with the updates regarding ‘Enabling Dishonest Behavior policy’ by Google Ads. In accordance with the updated dishonest behavior policy, the advertisement of services and products, which are being introduced to track or monitor another individual or their actions without their consent, will be prohibited.
This policy will be applicable around the globe and its implementation will be initiated on August 11, 2020.
#content: How to use PID controllers to diversify different types of content on the home feed?
The home feed ranking team has come up with the controllable distribution technique, which is an accommodating real-time method utilized for the usual ranking layer to keep a hold on the tradeoff between extents such as relevance, originality, and creator objectives by improving and reducing the ranking scores of different types of content.
The Controllable distribution swaps the hard-coded constants with a technique where the professionals can state a comprehensive target for the ratio of impressions by the content type. Learn more about the right technique to use PID controllers to diversify different content types: