The Black Friday and Cyber Monday growth unlock more opportunities for small and large businesses; it also creates more competition to reach new customers. People love to get a great deal and right after a holiday is a great time to attract them when they are ready to shop. So what does this mean for eCommerce retailers it means you should be starting your Black Friday preparation.
With $7.4 billion Black Friday sales alone, you need a battle plan to cut through the noise and win out more sales. Develop your strategy and assets to ensure you have a full-proof plan in place to earn as much revenue as possible. Try to make sure your website is optimized and mobile-friendly. Brand your campaign by using a signature color to increase your brand visibility by up to 80%. Check out this infographic from Planoly to get some more ideas which can help you to plan for your Black Friday and Cyber Monday campaign.