Customer empathy is a vital aspect of the best marketing campaigns. Promotions which tried to portray that everything was normal during the COVID-19 pandemic are among the worst. And though many of these personal concerns are our priority, work is continuing. Now, brands will need to focus on off-page SEO to build awareness and authority. Though well-balanced on-page SEO tactics will still be used, SEO will soon become more ingrained in B2B brand building activities.
Voice search and iOT devices will make it easier to answer voice queries. Now, SEO experts will have to collaborate with teams to create integrated strategies, which work to enhance the product-market-fit. This Top Rank Marketing infographic highlights some new measures which you will need to adopt for doing SEO during the COVID-19 pandemic.