For any SEO campaign to be successful, it is essential to gain high-quality links is essential. But acquiring these links is not a cakewalk. You will need to reach out to third parties through different outreach techniques like guest blogging, broken-link building, reference guide links, content creation & tool promotion. The ‘Skyscraper’ technique is highly effective for enhancing your website’s SERP ranking and acquiring inbound links. To implement this technique, you will have to find out contents with good rankings for one of your targeted keywords.

The number of online shops has gone up by leaps and bounds in recent years. Having the best product is no guarantee for any business to survive and grow in a market characterized by cut-throat competition. Therefore, as an entrepreneur, it is essential for you to have a clear idea of the mistakes that most e-commerce websites normally make so that you can avoid them. First and foremost, your site needs to be crawlable so that major search engines can index your content.

Content is the linchpin of all types of digital marketing campaigns. But there has a long stand argument whether long or short content is more effective. At present, the average content length of top 10 search results varies between 2000-2,500 words. Websites with older domains(10+ years) have an average length of 2700 words. On the other hand, domains that are 1-10 years old have at least 1800 words. So, there is a link between domain age and content length.

Voice search is bringing about a sea change in the way in which people interact with search engines and digital devices. In recent years, consumers have started using digital voice assistants like Google Assistant and Apple Siri. Studies have shown that at present, 77% of Americans have a smartphone and 72% of consumers are aware of the voice assistants which they have used at least once. Voice assistant adoption is highest among youngsters, households with children and families with income above $100K.